Looking for Full-Fledged Marketing Agency?
Increase ORGANIC TRAFFIC By 10x &
Get 5+ ROAS On PAID ADVERTISEMENTS
⚠️ This is a recreated image of actual results. Please reach out to us to receive a complete overview of the results Softscotch has achieved for its clients on SEO, Facebook Ads, Google Ads, & more.
With growing competition, it’s important for a business to do everything that’s needed to climb to the top & hold that spot. In the world of the Internet, it’s Digital Marketing that your business needs to achieve.
Unlike other agencies, we don’t charge pretty high & deliver less, and even worse, we don’t charge very low & undertake outdated tactics & activities.Sanju Joseph
Softscotch & theHUB
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About 1 in 12 businesses close every year 
One of the main reasons why most of these businesses lose the battle is that they fail to update their businesses with changing trends. Like the most crucial ones
Taking Offline Business Online
Establishing Brand Online
Growing Social Reach
Growing Brand Awareness, Identity & Brand Recall
We can help you overcome these & many other problems, as we have helped many others & continue to help many more.
Are You Struggling With?
Not ranking on Google
Ranking on Google is a must for businesses in 2020. With 87% of the search market share, your business needs to show up on Google.
Organic traffic is low
There’s nothing better than a highly targeted & cost-effective traffic that gives you a competitive advantage as a preeminent brand in your space.
Ain't getting leads or sales
You may have a great product or service, but if no one knows about it or if you fail to diversify your marketing channels, you will have no sales.
Current agency not delivering results
Lack of communication, coordination, and transparency will always result bad. Let us show you how we manage expectations.
Campaigns are not performing
Everybody is online & advertising. To avoid losing business to competitors it’s crucial for businesses to create high ROAS campaigns in 2020.
Website is outdated
Your website design impacts how the audience perceives your brand. Impactful user experience & Intuitive design should be your priority.
Why Us & Not Others
🥇 Premium Tools
We make use of premium tools like Ahrefs, SEMrush, Buzzsumo, Keywordtool, & more.
📈 Long Term Strategy
We focus on long term plans & achievements. This helps us build a strong brand identity.
🔥 Dedicated Team
Projects are handled by 6+ full-time employees with 20+ combined years of experience.
📋 On-Demand Reports
We track all our activities with daily, weekly, monthly reports & overall Results assessment.
💎 Quality Results
We plan & execute tasks that drive Long-Term quality results & Satisfaction of our clients.
👤 Always on Support
We have always extended support to our clients beyond our service & continue to do so.
⭐ Ethical & Transparent
Business ethics are important to us. We don’t do any Gray-Hat or Black-Hat Bullshit. We love our clients.
🏆 Quick Implementation
We believe in Ideation with Execution. We Plan, Implement, Track, & Analyse the entire process.
💼 Updated Regularly
We update our Clients business & Digital Channels with Changes & Updates in the Digital world.
Unlike other agencies,
We don’t assign multiple projects to a single individual.
We don’t overpromise results & under deliver to our clients.
We don’t take shortcuts or unethical techniques for short-term results.
We don’t outsource any of our client work to freelancers.
Our Services
Search Engine Optimization
Social Media Marketing
Increase your brand presence on social media channels. Create & drive quality social media traffic to your website with personalized & engaging content that strengthens your brand.
Paid Marketing
Increase brand awareness, capture leads & drive conversions through ads on platforms like Facebook, Adwords, Quora, Reddit, Pinterest & many others with high ROI.
Website & Content
Optimize your website & content structure for increased engagement, retention, & conversion. Data-oriented content marketing to establish as Industry leader.
Email Marketing
Grow & keep your email marketing list engaged with personalized email templates. Carry out conversion & lead capturing based email campaigns.
Brand Building & Monitoring
Build your brand image online with planned & targeted activities. Monitor brand mentions online & provide quicker support to your customers online.
Marketing Funnels
Guide users from the stage of Awareness to Advocacy. Create funnels that captures & converts your visitors. Build high converting Landing pages & Newsletters.
Content Marketing
Build SEO-optimized evergreen content that drives traffic through commercial keywords. Focus on low-hanging fruits & Build pages with content that rank.
Graphic Designing
Assistance with Logo, Banners, Posters, Vector arts and more. Create personalized visual content for your audience that drives Engagement & Brand recognition.
Our Expertise
Here are a couple of RESULTS we achieved for our CLIENTS
Looking for numbers?
Here are some quick numbers we achieved for our clients
262.35% Increase In Client Organic Clicks in 3 months – Healthcare Industry.
20% Increase In Client’s Overall User Traffic With Simple Tweaks To Existing Content.
27x Return On Ad Spend On Facebook Ads – Education Niche.
32x Return On Ad Spend On Facebook Ads – Fashion & Lifestyle.
45.6% Increase In Client Leads in 6 months – Healthcare Industry.
182% Increase In Client Organic Clicks in 6 months – IT Industry.
Here are couple of CASE STUDIES
INCREASED ADVERTISING LEADS BY 44%
This project was initially handled by a US company. We took over the project to improve their PPC performance. We later handled the overall Digital Marketing activities for them. We focused on SEO, PPC (AdWords, Facebook, Instagram), Link Building, Competitors Watch, & Building Brand Awareness.
INCREASED ROAS By 146%
We took over this project to manage retargeting campaigns on Facebook & ended up scaling & diversifying advertising channels to generate more sales. We increased ROAS on Facebook by 1.5X compared to previous agency handling the project. Also, helping them with inbound strategies.
INCREASED LEADS BY 183%
This was an Education Consultation based business. We helped them build a new website on WordPress. Explored a less tapped advertising platform (Quora) that led to generating 5x quality leads & calls every day. We were also able to build their local presence through Local SEO & Social channels.
INCREASED AMAZON SALES BY 82%
This was a home solutions based company in India. We took responsibility of their Amazon sales & optimized the campaigns for increased sales. We helped them rank for generic keywords that brought in organic sales. We also resolved Google penalty issues with their website that led to increased traffic.
Not Sure If Is For You?
Here are a couple of quick questions for you!
If you said "YES" to any of the above questions, then need us!
Our Approach
Consider us your “outsourced CMO/VP of Sales” to start. Let’s talk about your problems, objectives, & long-term goals for the business and allow us to put together the game plan of how to get there. You can then decide if we are a good fit!
BOOK A CALL
We’ll learn about your business, your current online marketing/sales activities, and understand your goals.
REVIEW OUR GAME PLAN
We’ll walk you through a custom-tailored strategy that aligns with your business or e-commerce objectives.
SIGN AND KICK OFF
You get back to focusing on running your business while we focus on growing it online.
Our Process
❝ Price is What You Pay. Value is What You Get. ❞
Unlike other Digital Marketing agencies, we don’t undertake outdated techniques or focus on short term fruits. We work towards establishing an everlasting presence for the business with long term goals that reap measurable benefits.
We aim at creating a Brand that will be known for its creative ideation & unique value proposition.
If you are still not sure about us, you can try our 
SEO audit report
We quote our audit at an affordable price to give our potential clients an overview of our service and our expertise.
SEO PROCESS
Industry Research
Our initial research provides valuable insight into your customer persona & their needs. A better understanding of your customers is critical to a successful SEO strategy.Keyword Research
We primarily focus on segmentation strategy – Demographic, Geographic, Psychographic, & Behavioral. Giving more priority to Search Queries rather than keywords.Competitor Research
We identify your top competitors & uncover why they’re outranking you. Undertaking an effective competitor analysis that reverse engineers & later replicate & improvise their SEO strategy tailored to you.
Content Is King
Content is the key ingredient to increase organic reach. We will help you identify & build trending & evergreen content ideas aligning to your brand objective & provoke the desired action.
Website Structure
Crawl depth & crawl budget are few vital aspects of SEO strategy. It shows Google which pages of your site are most important. This can be leveraged to design & build a hierarchy that ranks.
Technical SEO
Technical SEO helps the search engines to better access, crawl, understand and index your website. It helps in identifying & rectifying any issues’ stopping your website from ranking on search engines.
Landing Page
A convincing landing page is key element of a successful campaign. We will help you build funnels of landing pages that convince, convert, & advocate your products & services.Backlink Audit
We audit your backlinks to analyze links referring to your domain or subpath to get rid of the ones that are hurting your rankings, identify unnatural link patterns, and help you avoid penalties.
Backlink Building
Backlink is a vital Google ranking factor. We undertake content based link building strategies & techniques to build quality inks that improve your Domain Authority & Page Authority.
Internal Links
We carry out an efficient internal linking across the website that helps in establishing site architecture and spreading link equity. Increasing user experience & better Google crawl.Local SEO
We will undertake activities & strategies to optimize your business for local SEO and reach the majority of consumers who use local search to find your product or service.Much More
There are plenty more aspects to be taken care of under SEO. You can always grab our SEO audit report for complete analysis with actionable tips, fixes, & improvements for your website.
SMM PROCESS
Audit Social Presence
Before strategizing where you are headed, we take a quick look at where you are. We perform an in-depth analysis of your social channels.
Choose Platform
Not all social channels work for all industries. We will identify the right channels inhabiting your target audience & target those channels.
Profile & Page Optimization
Your social media profile and pages are an extension of your website. We will optimize it to better represent your brand.
Competitive Analysis
We will perform a competitive analysis and find out what’s working for your competitors, implement something better on your channels.
Create Engaging Content
We create a content calendar that outlines how often we post to each network, which topics we share and when we will share them.
Track, Analyze, & Optimize
We track social metrics across all channels & analyze the key performing content & audience. Optimize further based on the data.
Customer Journey Through Social Media Marketing
Grow Brand Awareness
Awareness (these metrics illuminate your current and potential audience)
Followers, Shares.
Get Them To Engage
Engagement (these metrics show how audiences are interacting with your content)
Comments, Likes, Mentions.
Drive Leads And Sales
Conversions (these metrics demonstrate the effectiveness of social engagement)
Website Clicks, Signups, Sales.
Customer Retention
Consumer (these metrics reflect how active customers think and feel about your brand)
Testimonials, Social Sentiment.
PPC PROCESS
Google Adwords
Advertise on Google Search, YouTube, Gmail, & More. Get more calls to your business, visits to your website, or shoppers in your store.Facebook Ads
Advertise on Facebook & Instagram Feed, Stories, Messenger, Partner Networks & More. Generate leads & sales on 5X ROAS & 20X ROAS on Retargeting Audience.
LinkedIn Ads
Advertise on LinkedIn to reach more than 630 million professionals worldwide. Create Sponsored Posts, InMail Ads, Text & Dynamics Ads.Pinterest Ads
Create awareness and consideration from Pinterest’s 250 million users with Promoted Pins, Video Pins, Carousels, App Pins, & Shoppable Pins.
Twitter Ads
Use Twitter Ads to drive engagement, grow followers, increase website traffic, generate leads & sales, app installs & engagement, & more.Reddit Ads
Advertise on “front page of the Internet” to reach communities made up of 234M unique monthly visitors engaging with today’s relevant content.Snapchat Ads
Advertise on Snapchat targeting the mobile-first generation to drive sales on your website, at your store, or downloads for your app.Quora Ads
Advertise on Quora to reach millions of people who are already looking for answers to questions that relate to your business or industry.Customer Journey Through Paid Marketing
Create Awareness
Here a customer is exposed to your Brand and positioned to learn about the Brand.
Attract customers
Create WOW factor for the Brand to maintain the Brand appeal and create consideration for the Brand.
Create Curiosity
Create a social path for the customer journey to maintain product appeal in both physical & digital worlds to create curiosity.
Drive Action
Convince customers to act through positive & memorable user experience with satisfactory solutions to their problems.
Create Advocacy
Create strong loyalty for the Brand with good service & positive experience for customers & have them recommend the Brand.
Brands We Worked With
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Prominent Tools We Use
Interested? Reach Out To Us
Unlike other agencies, we don’t charge pretty high & deliver less and even worse, we don’t charge very low & undertake outdated tactics & activities.
Complete SEO Audit Report
The SEO audit report will include all the details listed here. The report will be created using advanced tools like Ahrefs & SEMrush. It will include detailed expert recommendations, solutions, & changes.
Duration – 5 working days
1 Hour Consultation Call
Planning to implement Digital Marketing for your business?
We can walk you through the different aspects of Digital Marketing & what works the best for your business.
How it can work for your Business? How to get you started? What processes may be needed to change internally? Where a Marketing Agency can fit & What part we can play? The costs
Fequently Asked Questions
theHUB Subscription
Resources, Tools, & Support For Business Owners & Aspiring Entrepreneurs To Scale Their Business Online Without Hiring A Professional Digital Marketer.
