AWARE

Create Brand Awareness.
Here a customer is exposed to a Brand and made to learn about the Brand.

APPEAL

Attract customers.
Create WOW factor for the Brand to maintain the Brand appeal and create consideration for the Brand.

ASK

Create Curiosity.
Create a social path for customer journey to maintain product appeal in both Physical & Digital worlds to create curiosity.

ACT

Create Commitment.
Convince customers to Act through positive & memorable user experience with satisfactory solutions to their problems.

ADVOCACY

Create Advocacy.
Create strong loyalty for the Brand with good service & positive experience for customers & have them recommend the Brand.