What is Anchor text in SEO? Types of Anchor text?

What is Anchor Text?

Anchor text refers to the text which is used in the hyperlinks.
Whereas, Hyperlinks refers to those links that redirect a user to another page within the website or to some other website.

I know that! Gimme a Definition?

Anchor Text Definition

Anchor text refers to the text which is used in the hyperlinks that redirect a user to another page within the website or to some other website, relevant to the text (Anchor text) used in the hyperlink.
‚ÄĘ Example – “Also check out my content on Must have WordPress Plugins for 2018 “.
Here “Must have WordPress Plugins for 2018” is the Anchor text and It’s a hyperlink pointing to that blog post.

‚ÄĘ The HTML Syntax¬†– Format

<a href="http://www.example.com">Example Anchor Text</a>

‚ÄĘ The HTML Syntax – Example

<a href="https://www.softscotch.com/must-have-wordpress-plugins/">Must have WordPress Plugins for 2018</a>

Types Of Anchor Text in SEO


  • Exact Match Anchor Text

    This is the most popular and controversial type of Anchor text. Wherein, the target keyword or the focus keyword is used as Anchor text. But, after the Penguin update ( Google released this update to stop Blackhat SEO practices ), the overuse of target keyword as the Anchor text is considered to be a trick to manipulate Google algorithm and so, it leads to devaluation, low ranking or sometimes getting penalized.
    Example¬†– Target keyword is “Link building” and your Anchor text is also “Link building”.


  • Spammy Anchor Text

    Under this type, the Anchor text will not be relevant to the content of the page or to the page it is pointing to.
    Example – You have a content about an Android phone and within the content, you use a Hyperlink with Anchor text “Modern men hairstyles” pointing to a Men hairstyling website.
    So, unrelated things are considered as spam by Google.


  • Backlink Anchor Text

    It refers to the Anchor text pointing to your website from another website. These¬†are the backlinks you are getting from other websites and based on the Anchor text used on these backlinks and the content of the page it’s linking to, Google determines the most relevant keyword for the web page.


  • Partial Match Anchor Text¬†or Long Tail Anchor Text

    Under this type, the Anchor text will partially contain the target keyword and the Anchor text will be comparatively long. 
    Example – If Target keyword is “WordPress Plugins” then Anchor text is “Must have WordPress Plugins for 2018”.


  • Naked URL

    Here the URL is used as the Anchor text.
    Example – “Check out his website – www.softscotch.com”


  • Generic Anchor Text

    This type of Anchor text consists of call-to-action and most of the backlinks that you get from other websites are from Generic Anchor text.
    Example –¬†Click here,¬†Read this Article,¬†Visit URL,¬†Check out this Article, Visit this link.

    The majority of your anchor text which points to your sites should be generic or brand related with only a small percentage of your links being comprised of targeted keyword rich anchor text.Copywriting, SEO

  • Image Anchor Text

    In the case of images, the Alt tag is considered as the Anchor text.


  • Branded Anchor Text

    Here the Brand name is used as the Anchor text. This is the most recommended type of Anchor text to be used.
    Example – Moz.com has most of its backlinks with Anchor text as “Moz”.


Anchor Text Distribution

Different types of Anchor texts need to be used in different proportions. If it exceeds the proportion, it might be considered as spammy activity by Google & other platforms. So, please use the Anchor texts in these proportions.

  • Branded Anchor Text – 60%
  • Generic Anchor Text¬†– 20%
  • Exact Match Anchor Text – 10%
  • ¬†Naked URL¬†– 1% to 5%
  • Partial Match Anchor Text¬†or Long Tail Anchor Text – 1% to 5%

Anchor text clearly influences your ranking in the search results and without proper use of anchor texts, you can get devalued or penalized.
Whereas, Anchor texts used by other Webmasters pointing to your website helps in defining the content and topic of your web page or website. So, keeping a track on them could also be pretty handy and you can use Webmaster or Search console for this purpose.

If you know any other type of Anchor text or if you have any Question, Suggestion or Request, then please do comment it down below and I would be pleased to hear from you.

He’s a 22yr old pursuing a career in Digital Marketing, WordPress Development, and Graphic Designing. Trying to create a mark for himself in a Dynamic World. He spends his free time watching gruesome movies, playing games, reading books, going to the gym and blogging.

SEO AUDIT
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