Instagram Introduces Quiz Stickers

Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer. Quiz stickers are designed for use in stories and function similarly to other interactive stickers, such as the poll sticker and emoji slider. Users can add quiz stickers to their stories by selecting it from the sticker tray after taking a photo or video. Write your question and add between two to four possible answers. Select the correct answer and share it to your story.

Google Makes it Easier to Find Work-From-Home Jobs

Google is making it easier for job searchers in the US to find work-from-home positions. Users can now search for jobs in Google and filter their location to “work from home” to find remote jobs.

10% of Twitter Users are Creating 80% of Tweets

New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Google starts showing more images in web search results

Multiple tools that track the Google search results have been showing an increase in the percentage of time that Google shows image results in the core web search results. The image search result box that is sometimes shown in the main search results is now showing up for 1/3rd of all queries according to some reports. SEOClarity published their data this morning showing “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.” The increase has started around April 13.

Google confirms AJAX (i.e. XHR) calls consume crawl budget

One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.

Instagram May Hide Like Counts to Reduce the Sense of Competition

Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users. They say “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.”

Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites

54% of Users Have Bought a Product Right After Seeing it on Instagram

People Using Voice Search Through a Digital Assistant in 2019

  • 72% of people use voice search through a personal digital assistant
  • 35% of people have used voice search through a smart home speaker

Here’s what people are searching for with smart speakers and digital assistants:

  • 68% of people say they search for quick facts
  • 65% of people say they look up directions
  • 52% of people say they search for a product or service
  • 44% of people say they conduct additional research for products and services
  • 31% of people say they use voice search to compare products and services.

So, 2 out of 3 of the top types of searches are shopping-related. Voice search is shaping up to be a big business driver for retailers.

Facebook Lets Users Share 3D Photos in Stories

Facebook is expanding 3D photos to stories and offering two new ways to create them.

Google Posts can now highlight customer testimonials in some countries

Google has announced that Google Posts in select countries now supports the ability to highlight customer testimonials. Specifically reviews with 4 to 5 stars can showcase positive reviews left for your business.

Free Google AI Image Analysis Tool

A new tool published by Google analyzes your images. The machine learning/artificial intelligence algorithm tells you what it thinks the image is relevant for.

Google to offer browser, search-app choices in Android Europe set-up flow

Users will be asked to choose from among five search and browser apps in randomized order. Google says, “Apps that are not already installed on the device will be included based on their popularity and shown in a random order.” In other words, the most popular apps will be the default selections but they will be ranked in a randomized order. Google will also prompt users after they download any non-Google search apps about whether they want to change Chrome’s default search engine (from Google).

Google to offer browser, search-app choices in Android Europe set-up flow

Users will be asked to choose from among five search and browser apps in randomized order. Google says, “Apps that are not already installed on the device will be included based on their popularity and shown in a random order.” In other words, the most popular apps will be the default selections but they will be ranked in a randomized order. Google will also prompt users after they download any non-Google search apps about whether they want to change Chrome’s default search engine (from Google).

Facebook is Testing Upvotes and Downvotes for Comments

Facebook has been spotted testing the ability for users to upvote and downvote comments. This test appears to be limited to the Android app, which is common when tests like these are spotted in the wild.

Google My Business Suggests Positive Reviews to Share as Posts

Google My Business is launching a new feature which will help business owners showcase positive reviews. GMB will automatically suggest positive reviews which can be shared as customer testimonials via Google Posts.

Official AMP Plugin for WordPress Now Supports AMP Stories

Facebook is Improving Ads Manager and Business Manager

Facebook shared plans to update Ads Manager and Business Manager making them easier to use.

AMP Stories Now Have a Dedicated Section in Google Search Results

AMP Stories are exactly what they sound like – Instagram-like stories that are built on the AMP framework.
In addition to having a dedicated block in search results, AMP Stories can be linked to just like any other web page. That’s the key difference between AMP Stories and other types of stories.

Twitter’s Hide Replies Feature is Set to Roll Out in June

The current plan is to allow users to hide replies to their own tweets in order to keep conversations “healthy.” When a user hides a tweet it will be hidden for all other Twitter users, which is different from the block and mute functions that only change the experience of the blocker. However, it will be clearly indicated when a tweet is hidden and other users will even have the option to reveal the tweet manually.

“Starting in June, we’ll be experimenting with ways to give people more control over their conversations by giving them an option to hide replies to their Tweets.”

Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs

The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure, which is required by AMP pre-rendering. Google has been trying to address that issue for some time and, in November, offered a developer preview of a solution.

Now it’s formally rolling out that solution, which will still deliver AMP speed to publisher URLs. It involves use of Signed Exchanges, a technical framework that, as a practical matter, enables browsers to display publisher URLs on cached AMP results. It’s currently only available for Chrome 73 or higher (soon Microsoft Edge).

Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy

Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help advertisers manage campaigns. The company also said it will be updating its Business Manager platform later this year to make it easier for agencies to on-board new clients within the system.

Facebook also introduced a new “cost cap” bidding strategy for advertisers, giving them a third option beyond bidding strategies focused on conversion volume and cost predictability.

Google is Experiencing Indexing Issues With Content in Google News

Google has confirmed it’s aware of indexing issues affecting content in Google News.

Google My Business Lets Users Create Custom Short URLs

Google is now letting users create customized short URLs for Google My Business listings. Google is calling these custom URLs “short names” and it appears only some businesses have access to them at the moment.

After creating a short name, a GMB profile can be accessed directly by going to “g.page/[yourcustomname]”. You can also solicit reviews by appending ‘/review/’ at the end of the URL, which would look like “g.page/[yourcustomname]/review/”

Facebook and Instagram May Be Forced to Remove Likes for Users Under 18

Social networks may have to prevent users under the age of 18 from liking posts, according to new privacy rules.

Yoast SEO Becomes First WordPress Plugin to Offer Proper Schema Implementation

Popular WordPress plugin Yoast is releasing an update which offers complete implementation of Schema.org markup.

What makes this a first-of-its-kind update is that it solves two problems:

  • It makes Schema.org implementation easy
  • It cleans up the “fragmented mess” created by most Schema implementations

Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency

“Cost cap maximizes cost efficiency by getting you the most results, such as purchases or installs, at or below your set maximum cost per optimization event.” What separates cost cap bidding from other cost-optimized bidding strategies is that it allows advertisers to set the max CPA/CPI they’re willing to pay.

Facebook Tests Integrating Stories into the News Feed

Facebook has been spotted testing a redesigned version of the news feed which also includes stories. In addition, this version of the news feed has a new interface which prompts users to tap through as though they were viewing a series of stories on Instagram or Snapchat.

Twitter is Still Verifying Users Despite Pausing the Application Process

Twitter has reportedly verified over 10,000 accounts since suspending the application process in 2017. According to Mashable, only those with connections to the company are able to get their accounts verified. Previously, anyone could apply to become verified.

AMP to support custom JavaScript with amp-script

PPC Audit – The Best Feature in new Google Ads Editor

The Google Ads Editor  v 1.0 offers so many awesome features – maximise conversions for TrueView for action campaigns, maximise conversions for display campaigns, new support for App campaigns, Audience targeting in Smart Display Campaigns, Message extensions, etc. to name a few. But PPC Audits is a real winner. Read this quick guide on ‘How to do a PPC Audit’.

Facebook, Instagram, and WhatsApp are down for users around the world

Facebook, Instagram, and WhatsApp are all experiencing issues this morning for users worldwide. Facebook and Instagram are both inaccessible, with news feeds refusing to refresh and the main Facebook.com domain unavailable. WhatsApp messages aren’t being sent or received, and users of Facebook’s main services (Facebook owns Instagram and WhatsApp) have headed to Twitter to share that they’re having issues. Messenger, Facebook’s chat service, is also down.

YouTube Tests New Internal Metrics For Measuring the Success of a Video

YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful.

Google spotted testing version of GoogleBot that can render more content

Google may be able to fully crawl more advanced and modern web apps sooner than you thought. DeepCrawl discovered that Google is testing a new GoogleBot that can render the web like a modern Chrome browser.

LinkedIn Aims to Boost Engagement With a Range of Reactions to Posts

LinkedIn explains how it arrived at these four reactions:

“We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn.

This process included looking at what people are already talking about to better understand what feedback they wanted to express and receive…

We also conducted global research with LinkedIn members to get feedback on the specific reactions to ensure they were universally understood and helpful.”

How bad was Google De-indexing issue?

According to Moz’s Marketing scientist Pete Meyers, about4% of the total Google’s indexed data was affected by the latest de-indexing bug.

Google Search Console Adds Report for Site Performance in Discover Feed

Google has added a new report to Search Console that will track a site’s traffic and impressions from Discover.

Google announces use of new search commands –  before: and after: commands

Google gives some more advanced ways to restrict your searches to specific date ranges. One can replace the old way of searching date-specific content – (SERP > Tools > Custom [Select date range]) with these new search commands – before: or after: commands.

For e.g: <Your keyword> before: [YYYY]

Facebook Imposes New Limits on Groups, Pages and Admins

Facebook announced a dramatic update to it’s news feed designed to limit the reach of pages and groups that violate it’s content policies. Facebook introduced a new algorithm signal focused on links that decides whether a site has authority and if not, will see it’s news feed reach diminished.

Google Confirms the Issue With Deindexed Pages is Fully Resolved

Google has confirmed the issue which manifested last week causing pages to be deindexed is now fully resolved.

Facebook to replace Exclude Categories with new brand safety ad filters

By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads.

Pinterest introduces new conversion features for Promoted Pins and Videos

The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy.

Remove Your Personal Information from Google

Learn how to submit a Legal removal request to Google.

LinkedIn gives SEO tips

LinkedIn has published a series of SEO tips for getting company pages found in search engines.

Google is fixing a technical issue causing pages to be deindexed

Google is working on fixing a widespread technical issue that has led to web pages getting removed from Google’s index. Webmasters and SEOs have been affected by this issue since this past Thursday. Google didn’t officially acknowledge there was an issue until Saturday.

How to Use Before/After Date Search Command

The commands accomplish the same functionality as the date range tools for restricting searches to specific date ranges.

Google adds Android filters to Google Search Console.

You can now slice and dice your Android app data in Performance Report of Google Search Console. You can read more on this Twitter about the official confirmation.

Twitter cut down on spam

To cut down on spam, Twitter cuts the number of accounts you can follow per day. Twitter said, “Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine.”

Google now starts adding Rich Answers to Google Assistant

Google recently started adding “Rich Answers” like direct answers, knowledge panels, rich answers to Android devices.

A bug in Google Search Index? 

On 5th April, 2019, there were chatters in official Webmasters forum about many website pages being dropped out of Google Search Index. However, Google officially confirmed this as a bug and resolved it on 6th April, Saturday.

LinkedIn Expands Its Document Upload Feature

Now upload PDFs, PPTs directly to the feed as Linkedin expands document feature.

Facebook Ad Library

Facebook is updating its Ad Library to include all active ads any Page is running on its platform.

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What we cover under $15 SEO Audit?


– All Search Engines Index Status
– Advanced Links Check
– Duplicacy Check
– Complete Backlinks Analysis
– Google Penalty Check & Solutions
– Website SEO issues & Solutions
– Traffic Source Analysis
– 10 Keyword Suggestion
– DA & PA Analysis & Recommendation
– MetaTags Check
– Sitemap & Robots.txt Check & Suggestions
– Page Speed Analysis
– Website and Url Structure Analysis & Suggestions
– Brand Awareness Check

What we cover under $50 SEO Audit?


– All Search Engines Index Status
– Advanced Links Check + Problem Report
– Duplicacy Check + Report
– Complete Backlinks Analysis + Disavow Links + Report
– Google Penalty Check & Solutions
– Website SEO issues & Solutions
– Traffic Source Analysis
– 30 Keyword Suggestion
– DA & PA Analysis & Recommendation
– MetaTags Check
– Sitemap & Robots.txt Check & Suggestions
– Page Speed Analysis + Report
– Website and Url Structure Analysis & Suggestions
– Brand Awareness Check [ All Social Channels ]

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