📆 Last Updated – 19-08-2019
Are your Google text ads getting truncated? Here’s what to consider
Cut off expanded text ad headlines and descriptions aren’t new, but you may have noticed it recently.
Facebook now shows Movie ads
Today, we’re rolling out the red carpet for two new ad solutions—movie reminder ads and movie showtime ads—to help film studios increase ticket sales and to help people find the movies they want to see.
New Google Easter Eggs: Multi-Sided Dice
Google has updated its “roll a die” tool, one of its longest-standing Easter eggs, with multi-sided dice. Now, users can roll 4, 6, 8, 10, 12, and 20 sided dice. Previously, this Easter egg was limited to a single six-sided die.
Google Chrome Will Soon Support Lazy Loading at the Browser-Level
Google is adding support for native lazy loading to the latest version of the Chrome browser – Chrome 76. Lazy loading delays the loading of below-the-fold images until the user begins scrolling closer to them. The end result is faster load times, minimized bandwidth for users, and reduced memory usage.
Google Ads’ Optimization Score Now Includes Shopping Campaigns
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns. Google Ads will assign an individual score to each campaign type, and provide a combined score at the account level.
WordPress’ Parent Company Acquires Tumblr for $3 Million
Google Search Console Now Reports on More Types of Structured Data
Google is adding three more types of structured data to the rich results report in Search Console.
TikTok’s Parent Company ByteDance is Launching a Search Engine called Toutiao Search
Google Ads to Remove Average Position Metric on September 30
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30. Google is removing the average position after introducing two new metrics that provide a clearer view of where ads actually appear in a SERP. Those metrics include absolute top impression and top impression.
Google My Business Lets Hotel Listings Customize Their Amenities
Hotel listings in Google My Business can now customize their services and amenities in a new “hotel attributes” section.
Pinterest adds new e-commerce layer with personalized ‘shopping hub’ atop user feed
Products highlighted in the personalized shopping hub are curated from retailers’ organic Pins and Catalog feeds.
Google Makes Podcasts Playable in Search Results
Google is now surfacing podcast episodes that can be played directly in search results. Playable podcast episodes will be displayed in addition to regular search results when users are specifically searching for podcasts.
Google Officially Launches Gallery Ads in Beta
Google’s new gallery ads, first introduced this past May, are now rolling out to advertisers in beta.
Google Announces Featured Snippets Update
Google announced an update to it’s Featured Snippets algorithm. The update is intended to make Featured Snippets more useful by understanding which information needs fresh content.
Snapchat Introduces a 3-Step Ad Creation Tool
Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads.
Google to Unify App and Website Measurement in Google Analytics
Google is making it easier to measure users’ interactions across platforms with unified app and website analytics.
Google Makes YouTube Masthead Ads Available to All Advertisers
Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.
Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.
Google’s John Mueller: Sitelinks Search Box May Take a Month to Show in SERPs
Facebook is Letting Advertisers Place Ads in Search Results
Google Ads Editor Updated With 4 New Features
Here are the new features in the latest version of Google Ads Editor:
Image Picker: Browse and select from previously used images, in addition to selecting images from your desktop. Warnings and error checks are shown in the thumbnail before the image is selected.
Dark Mode: Activate dark mode by clicking the moon icon in the bottom right-hand corner. Revert back to light mode by selecting the sun icon.
IP Exclusions: Add and update IP exclusions, ensuring that your IP exclusion settings are consistent when copying and pasting campaigns.
Accounts Manager: Managing multiple accounts is now easier with checkboxes in the accounts manager that allow users to select and open multiple accounts.
Google Ads Close Variants to Include Words With the Same Meaning
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.
Google Keyword Planner Updated to Show the Most Relevant Keyword Ideas
Google has updated its Keyword Planner tool with the ability to show the most relevant keyword ideas based on the seed keyword.
Google Cancels Support for Robots.txt Noindex
Google officially announced that GoogleBot will no longer obey a Robots.txt directive related to indexing. Publishers relying on the robots.txt noindex directive have until September 1, 2019 to remove it and begin using an alternative.
Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results
Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising, formerly Bing Ads, is rolling out a series of new features designed to help pages load faster after an ad click.
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
LinkedIn Changes its Algorithm to Surface More Personalized Content
Linkedin is moving away from ranking trending content and, instead, putting more weight on niche-specific professional conversations. LinkedIn’s algorithm follows the company’s new framework: “People You Know, Talking About Things You Care About.”
Google Adds Shareable GIFs to Image Search Results
Google now has a “Share GIFs” section in image search results that lets users immediately share GIFs to different apps. This feature is powered by Google’s own GIF search engine, which has grown considerably since acquiring Tenor last year.
Wayback Machine Now Shows When a Page Was Updated and What Changed
The Internet Archive’s Wayback Machine has a new tool that shows the exact date a page was changed & what was changed on it.
LinkedIn Pages get new CTA buttons, mobile editing capabilities, more
The new customer call-to-action buttons include five options & more.
Instagram to start showing ads in the Explore tab
The company said it will be introducing ads in Explore “slowly and thoughtfully” in the coming months.
Google Search Console Offers Three New Sets of Googlebot Crawling Data
Google has updated Search Console with new sets of data to help people understand how their site is crawled by Googlebot.
Google No Longer Uses Social Profile Markup for Knowledge Panels
Google is deprecating the use of social profile markup, which was once necessary for social media buttons to display in knowledge panels. Going forward, Google says it will automatically discover relevant social media profiles and include them in knowledge panels
Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
In an effort to help simplify settings, Google said, it is making changes to two portfolio bid strategies. Portfolio bid strategies can be applied across multiple campaigns in a Google Ads account.
Google My Business Listings Can Offer Discounts to New Followers
Google is rolling out new ways for businesses to market their GMB listings, including giving discounts to new followers. Businesses can now attract people to their listings with welcome offers, cover photos, logos, and photo displays.
Google Ads Begins Reporting on Shopping Campaign Landing Pages
Google Ads will now report on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
Twitter Removes the Ability to Add Precise Location Tags to Tweets
Twitter users can no longer tag their precise location in tweets, a feature that has been available for roughly 10 years. Precise geotagging will still be available when using the Twitter camera to share photos and videos.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads
Google Search Console Removes Ability to Set a Preferred Domain
Google is sunsetting the preferred domain setting in Search Console that allowed site owners to specify which URL to display in search results.
Google Introduces Interactive Ads With 3D Objects
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects. Marketers can utilize their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out.
Google Lets Advertisers Promote YouTube Live Streams as Display Ads
Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display ads are shown. So a person could be scrolling through a website, such as this one, and see a live stream playing right where an ad would be.
Google is Reportedly Adding Timestamps to YouTube Videos in Search Results
Google has been spotted testing the addition of timestamps for certain types of YouTube videos in search results. The timestamps allow users to jump directly to key moments within the video without having to sit through content they’re not interested in.
Advertisers can now target Spotify podcast listeners
Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.”
Campaign-level conversion actions now live for Google search, display campaigns
Campaign action sets are also available to optimize campaigns for multiple conversion actions.
Google Rolls Out a New Look for Desktop Search Results
Google has widely rolled out a new design for desktop search results which features colourful icons in the top navigation bar.
Google Search Console Now Shows 90 Days of Search & Discover Data
Google is making an adjustment to the performance report in Search Console, which will now display 90 full days of data by default. This change will affect data shown for clicks from search results and clicks from the Discover feed.
Google Announces Site Diversity Change to Search Results
Google’s Search Liaison announced a “change” that will reduce duplicate site listings in the search results. The goal of this change is to show more diverse websites. This change is called the Site Diversity Change. It’s a change to how Google shows websites in the search results, but it’s not a change to how Google ranks websites.
Mozilla makes anti-tracking the Firefox default
Firefox today announced a privacy-first browsing experience that has anti-tracking settings turned on by default. The announcement voiced strong opposition to the security practices of big tech companies like Chrome and Facebook
80% of Voice Search Answers Are From Top 3 Organic Results
A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.
Facebook Makes it Easier to Create Video Ads Out of Static Images
Facebook is adding new features to its Video Creation Kit which simplify the process of creating mobile video ads.
Instagram Lets Advertisers Boost Organic Posts as Feed Ads
Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds. This ability is intended for posts that users publish as sponsored content.
PayPal is Rolling Out its Ecommerce Solution to All Businesses
PayPal’s e-commerce platform, used by Instagram Shopping and Facebook Marketplace, is now available to businesses of all sizes.
Google Maps to Highlight a Restaurant’s Popular Dishes
A new feature in Google Maps utilizes machine learning to recommend a restaurant’s most popular dishes.
Google to No Longer Display Text-Only AdSense Ads
Major Update to Moz Local in June 2019
Moz Local is unveiling an important update to its service in June 2019. I interviewed David Pierce, a software engineer for Moz about this update. He shares details on the improvements that promise to make Moz Local even more useful for managing online listings in local search.
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
Drawbridge’s technology will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns and provide better attribution.
Google Ads is Removing Two Bidding Strategies
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.
Twitter Lets Users Host Live Videos With Up to Three Guests
Twitter is upgrading its live streaming capabilities by letting up to four users broadcast simultaneously.
Instagram is Testing an “Order” Sticker for Stories
Instagram has been spotted testing “order” stickers in stories, which may indicate it’s working on new ways to complete transactions.
Google Moves to Mobile-First Indexing by Default for New Websites
Mobile-first indexing will be enabled by default for all new websites as of July 1, 2019.
Twitter Experiments With Showing Users More Ads
Twitter is displaying more sponsored posts in users feeds in an experiment that tests how often ads are shown.
Google is Adding Favicons to All Search Results
Google will soon roll out a new look for the mobile search results which includes favicons in SERPs. It will display the website’s icon, site name, & the bread crumbs above the title of the specific page being surfaced.
Google Adds Ability to Order Food Directly From Search Results
Google is rolling out a new ability to Search, Maps, and Assistant that allows users to order from local restaurants.
Google Ads Offers New Recommendations to Improve Optimization Score
Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.
LinkedIn Users Can View All Sponsored Content From the Past 6 Months
LinkedIn pages will soon feature an ‘Ads’ tab showing all sponsored content an advertiser has run in the past six months.
Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%
Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices.
Facebook Rolls Out Multiple Updates to its News Feed Ranking Algorithm
Facebook is updating its news feed algorithm to prioritize the ranking of more personal content. One of these updates will allow the news feed to surface more content from friends a user might want to hear from most. The other update prioritizes the links a person might consider most worthwhile. Both updates are inspired by feedback collected by Facebook through user surveys.
Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes.
Google Confirms it Will Show Ads on its Mobile Home Page
Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers.
Google Lets Users Shop Directly From Search, Images, and YouTube
Google is expanding its shopping experience, letting users add items to a universal shopping cart from several of its services. The new shopping experience lets users buy items while in Google Search, Images, and YouTube.
54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
Mailchimp set to launch full-service marketing platform
In an announcement on Monday, the email service provider revealed the launch of their first full-service marketing platform, adding a variety of features designed to benefit their SMB customers.
Google Launches a New Performance Planner for Google Ads
Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend. Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions.
YouTube is Developing a Tool That Creates 6-Second Ads Automatically
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds. This is all done automatically using machine learning. The Bumper Machine takes a 30 or 90-second ad and creates a 6-second bumper ad.
Google Ads Reports Can Now Be Downloaded in Sheets
Facebook Launches New Tools for Small Businesses
Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos.
Google Brings Augmented Reality to Search Results
The new features use a combination of the camera, computer vision, and AR to overlay information and content onto one’s physical surroundings.
Later this month, AR features will be rolling out in search results allowing users to view and interact with 3D objects. Using a smartphone, people can search for a 3D model and place it in their physical space with their phone’s viewfinder.
Here’s an example showing how you can search for an animal and get an option to view it in 3D and AR:
Google Deprecates Old Keyword Planner, New Version is Now Complete
Google is deprecating the old Keyword Planner this week as the new version is now finalized.
Facebook Changes How Videos Rank in the News Feed
Facebook is putting into effect three factors that will impact video ranking.
The following changes will affect how videos are ranked in the news feed, Facebook Watch, and in recommendations:
- Loyalty and intent: Facebook will strengthen the ranking signals of video that people look for and return to over and over.
- Video and viewing duration: Facebook will strengthen the ranking signals of videos that keep people engaged for an extended period of time. Videos longer than three minutes will benefit the most.
- Originality: Facebook will more strongly limit distribution and monetization for unoriginal or repurposed content.
Instagram to Let Creators Tag Products in Posts
Instagram will soon let creators link to products in posts, which users can shop for without leaving the app. Creators will be able to tag products in their posts from businesses that are part of Instagram checkout. Users can tap on the product tags to be taken to an in-app shopping page.
Google Introduces Three New Search Console Reports
- New enhancement reports for the ‘Sitelinks searchbox’ and ‘Logo’ structured data join existing reports on Recipe, Event, Job Posting, and others.
- Enhancement reports display the overall trends of errors, warnings, and valid items on a site. They also display warnings and errors per page.
- Unparsable Structured Data report lets users can check this report to see if there’s any structured data on a site that Google couldn’t identify because of a parsing error.
Facebook is Introducing New Business Tools for Messenger
Facebook is making Messenger even more useful for businesses with Lead-generation templates, Appointment bookings, & Other tools designed to generate leads and book appointments.
Mark Zuckerberg Announces a New eCommerce and Payment Platform
Facebook’s founder Mark Zuckerberg gave a keynote presentation at the F8 Conference where he revealed that Facebook-owned WhatsApp is moving toward hosting web shops where customers can browse a store’s products and make purchases. This may represent a way to move beyond the advertising model by becoming an eCommerce platform.
Bing Ads rebrands to Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Google My Business May Offer Premium Features for a Monthly Fee
Google is sending out surveys to gauge peoples’ interest in paying for access to premium Google My Business features.
Instagram Introduces Quiz Stickers
Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer. Quiz stickers are designed for use in stories and function similarly to other interactive stickers, such as the poll sticker and emoji slider. Users can add quiz stickers to their stories by selecting it from the sticker tray after taking a photo or video. Write your question and add between two to four possible answers. Select the correct answer and share it to your story.
Google Makes it Easier to Find Work-From-Home Jobs
Google is making it easier for job searchers in the US to find work-from-home positions. Users can now search for jobs in Google and filter their location to “work from home” to find remote jobs.
10% of Twitter Users are Creating 80% of Tweets
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Google starts showing more images in web search results
Multiple tools that track the Google search results have been showing an increase in the percentage of time that Google shows image results in the core web search results. The image search result box that is sometimes shown in the main search results is now showing up for 1/3rd of all queries according to some reports. SEOClarity published their data this morning showing “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.” The increase has started around April 13.
Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.
Instagram May Hide Like Counts to Reduce the Sense of Competition
Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users. They say “We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.”
Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites
54% of Users Have Bought a Product Right After Seeing it on Instagram
People Using Voice Search Through a Digital Assistant in 2019
- 72% of people use voice search through a personal digital assistant
- 35% of people have used voice search through a smart home speaker
Here’s what people are searching for with smart speakers and digital assistants:
- 68% of people say they search for quick facts
- 65% of people say they look up directions
- 52% of people say they search for a product or service
- 44% of people say they conduct additional research for products and services
- 31% of people say they use voice search to compare products and services.
So, 2 out of 3 of the top types of searches are shopping-related. Voice search is shaping up to be a big business driver for retailers.
Facebook Lets Users Share 3D Photos in Stories
Facebook is expanding 3D photos to stories and offering two new ways to create them.
Google Posts can now highlight customer testimonials in some countries
Google has announced that Google Posts in select countries now supports the ability to highlight customer testimonials. Specifically reviews with 4 to 5 stars can showcase positive reviews left for your business.
Free Google AI Image Analysis Tool
A new tool published by Google analyzes your images. The machine learning/artificial intelligence algorithm tells you what it thinks the image is relevant for.
Facebook is Testing Upvotes and Downvotes for Comments
Facebook has been spotted testing the ability for users to upvote and downvote comments. This test appears to be limited to the Android app, which is common when tests like these are spotted in the wild.
Google My Business Suggests Positive Reviews to Share as Posts
Google My Business is launching a new feature which will help business owners showcase positive reviews. GMB will automatically suggest positive reviews which can be shared as customer testimonials via Google Posts.
Official AMP Plugin for WordPress Now Supports AMP Stories
Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs
The loudest criticism of AMP has been that it doesn’t display publisher domain URLs. Instead, users have historically seen the “google.com/amp/” URL structure, which is required by AMP pre-rendering. Google has been trying to address that issue for some time and, in November, offered a developer preview of a solution.
Now it’s formally rolling out that solution, which will still deliver AMP speed to publisher URLs. It involves use of Signed Exchanges, a technical framework that, as a practical matter, enables browsers to display publisher URLs on cached AMP results. It’s currently only available for Chrome 73 or higher (soon Microsoft Edge).
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
Facebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help advertisers manage campaigns. The company also said it will be updating its Business Manager platform later this year to make it easier for agencies to on-board new clients within the system.
Facebook also introduced a new “cost cap” bidding strategy for advertisers, giving them a third option beyond bidding strategies focused on conversion volume and cost predictability.
Google My Business Lets Users Create Custom Short URLs
Google is now letting users create customized short URLs for Google My Business listings. Google is calling these custom URLs “short names” and it appears only some businesses have access to them at the moment.
After creating a short name, a GMB profile can be accessed directly by going to “g.page/[yourcustomname]”. You can also solicit reviews by appending ‘/review/’ at the end of the URL, which would look like “g.page/[yourcustomname]/review/”
Facebook and Instagram May Be Forced to Remove Likes for Users Under 18
Social networks may have to prevent users under the age of 18 from liking posts, according to new privacy rules.
Yoast SEO Becomes First WordPress Plugin to Offer Proper Schema Implementation
Popular WordPress plugin Yoast is releasing an update which offers complete implementation of Schema.org markup.
What makes this a first-of-its-kind update is that it solves two problems:
- It makes Schema.org implementation easy
- It cleans up the “fragmented mess” created by most Schema implementations
Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency
“Cost cap maximizes cost efficiency by getting you the most results, such as purchases or installs, at or below your set maximum cost per optimization event.” What separates cost cap bidding from other cost-optimized bidding strategies is that it allows advertisers to set the max CPA/CPI they’re willing to pay.
Facebook Tests Integrating Stories into the News Feed
Facebook has been spotted testing a redesigned version of the news feed which also includes stories. In addition, this version of the news feed has a new interface which prompts users to tap through as though they were viewing a series of stories on Instagram or Snapchat.
PPC Audit – The Best Feature in new Google Ads Editor
The Google Ads Editor v 1.0 offers so many awesome features – maximise conversions for TrueView for action campaigns, maximise conversions for display campaigns, new support for App campaigns, Audience targeting in Smart Display Campaigns, Message extensions, etc. to name a few. But PPC Audits is a real winner. Read this quick guide on ‘How to do a PPC Audit’.
YouTube Tests New Internal Metrics For Measuring the Success of a Video
YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful.
LinkedIn Aims to Boost Engagement With a Range of Reactions to Posts
LinkedIn explains how it arrived at these four reactions:
“We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn.
This process included looking at what people are already talking about to better understand what feedback they wanted to express and receive…
We also conducted global research with LinkedIn members to get feedback on the specific reactions to ensure they were universally understood and helpful.”
Google announces use of new search commands – before: and after: commands
Google gives some more advanced ways to restrict your searches to specific date ranges. One can replace the old way of searching date-specific content – (SERP > Tools > Custom [Select date range]) with these new search commands – before: or after: commands.
For e.g: <Your keyword> before: [YYYY]
Pinterest introduces new conversion features for Promoted Pins and Videos
The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy.
Remove Your Personal Information from Google
Learn how to submit a Legal removal request to Google.
LinkedIn gives SEO tips
LinkedIn has published a series of SEO tips for getting company pages found in search engines.
How to Use Before/After Date Search Command
The commands accomplish the same functionality as the date range tools for restricting searches to specific date ranges.
Google now starts adding Rich Answers to Google Assistant
Google recently started adding “Rich Answers” like direct answers, knowledge panels, rich answers to Android devices.
LinkedIn Expands Its Document Upload Feature
Now upload PDFs, PPTs directly to the feed as Linkedin expands document feature.
Facebook Ad Library
Facebook is updating its Ad Library to include all active ads any Page is running on its platform.