Facebook Campaign CTR


CTR stands for Click Through Rate. A metric that measures the number of clicks advertisers receive on their ads per number of impressions.

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( + ) Your CTR is higher than the average in your industry. ( - ) Your CTR is lower than the average in your industry.

Facebook Campaign Cost Per Click


CPC stands for Cost Per Click, It is the amount you pay for each click on your ads.

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( + ) Your CPC is higher than the average in your industry. ( - ) Your CPC is lower than the average in your industry.

Facebook Campaign Conversion Rates


CR stands for Conversion Rate. It refers to the percentage of visitors that convert on your website or landing page.

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( + ) Your CR is higher than the average in your industry. ( - ) Your CR is lower than the average in your industry.

Facebook Campaign Cost Per Action


Cost per Acquisition (CPA), also known as Cost per Action, Pay per Acquisition (PPA) and Cost per Conversion (CPC), is an online advertising pricing model where the advertiser pays for a specified acquisition – Such as a Sale, Lead, or Form Submit.

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Choose your Industry

%

( + ) Your CR is higher than the average in your industry. ( - ) Your CR is lower than the average in your industry.
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