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We Help Businesses Increase Their ORGANIC TRAFFIC By 5x & Achieve 7x ROAS On PAID ADVERTISEMENTS.

You: But, these are usual claims, can you do it for real?

Yes, we can. Having ranked more than 21,400+ keywords on the first page of Google & $1,572,000+ in advertising spend, Softscotch team has generated over $8+ million in revenue & 53,700+ in leads for clients across various verticals.

Don’t miss out on additional $100K-$1M in revenue.
Get your SEO, Paid Ads, Email Marketing, Inbound Strategies taken care by professionals.

About 1 in 12 businesses close every year. One of the main reasons why most of these businesses lose the battle is that they fail to update their businesses with changing trends. The most crucial ones being

👉 Failing To Take Business Online

👉 Not Establishing Online Brand Presence

👉 Not Growing Social Reach

👉 Not Leveraging Paid Advertisements

👉 Not Tracking Competitors

We can help you overcome these & many other problems, as we have helped many others & continue to help many more.

RECENT PERFORMANCE HIGHLIGHTS.

If you need such results, YOU need us!

SEARCH PLATFORMS WE WORK WITH

ADVERTISING CHANNELS WE WORK WITH

MORE THAN $1.5 MILLION IN REVENUE FROM FACEBOOK & GOOGLE at 16+ ROAS

🇺🇸 Ecommerce Client

This project was initially handled by an US agency, later client trusted it with us. Throughout the whole process we tested 22 campaigns with 73 variations of audience adsets resulting in $1.3 million at an average 16 ROAS. We were able to recover the dips in sales caused by constant Facebook updates in past year with consistent testing, & exploring various audience types. Our Google ad campaigns have an average ROAS of 7.7 going high as 13 on recent campaigns. 

TRUST THEIR KNOWLEDGE & WORK ETHIC

5/5

The Softscotch team has been a solid partner for various needs as our business evolved in the last three years. From Social media management and organic/paid campaigns on Facebook, Instagram, Google, Snapchat, Tiktok.

We have a dedicated person assigned to take care of all communication & business needs. Due to this reason, communication is faster and better. Unlike most agencies, Softscotch has never charged us for additional work that falls outside the agreement. This is what sets them apart from most agencies. I have complete trust in their knowledge and work ethic.

Imtiyaz Momin

Managing Partner at HAU

GENERATED MORE THAN 17481 INSURANCE LEADS ON FACEBOOK & GOOGLE

🇺🇸 Insurance Client
This project was initially handled by an US agency. We took over the project to improve their PPC performance. But, we ended up handling the overall Digital Marketing activities for them. We focused on SEO, PPC (AdWords, Facebook, Instagram), Link Building, Competitors Watch, & Building Brand Awareness. We were able increase their leads from Facebook & Google by 121.2% & Outranked 20+ commercial keywords to top 3 positions of Google search.

FEELS LIKE IN-HOUSE MARKETING TEAM

5/5

Softscotch goes above and beyond the scope. They have seamlessly executed our entire digital marketing strategy with incredible skill and expertise. Always researching and making suggestions on how to grow our brand and getting ahead of our competition in an ever changing digital environment that leads to our organic growth to expand our business. They are not just another marketing company. The time, efforts and dedication they put in is like having your own in-house marketing team.

Tabassum Mithani

TRS Care Director

40+ ROAS ON PAID CAMPAIGNS & OVER 296+ KEYWORDS RANKED

🇮🇳 Ecommerce Client

Under this Indian ECOM client, we managed their SEO, Facebook Ads, & Email Marketing. We moved rankings of 500+ keywords to the first page of Google since January & whereas for PPC, the branded products, brand value, & great targeting helped us achieve an 40+ ROAS on Facebook campaigns.

GENERATED MORE THAN 6542 HEALTHCARE CALLS IN 6 MONTHS

🇺🇸 Healthcare Client
During COVID, we helped the healthcare client book more than 6500+ call leads for COVID tests & primary healthcare, outranking competitors auctioning with Conversion rate ranging between 11.9% to 44.65%.

GOOD PARTNERS TO HAVE BY ONE'S SIDE

5/5

Softscotch is a great team to work with; transparent, reliable and invested in the growth of one’s company. Whenever there is a new project or direction, they take it on with enthusiasm. They’re good partners to have by one’s side.

Neeraj

Cyclop Owner

FROM 4 INSURANCE LEADS TO 548 Leads In 70 DAYS

🇺🇸 Healthcare Insurance Client

Client had ventured into a new insurance business with initial months of hardly any leads. The problem being consumers unware of such insurance. We initially failed on our attempts with Google ads, but then we focused on Facebook ads with an approach to make most potential leads aware of such insurance & we were able to scale this new insurance idea from just 4 leads to 548 leads in just 2 months.

EXTREMELY HAPPY WITH SOFTSCOTCH

5/5

We are extremely happy with Softscotch, they are such an attentive team. Always there to answer or help with any questions you might have. Helped us scale our business and provide more traffic our way. No project is too small and they give their 100%. We are extremely satisfied with their work.

Safiya Hafizi

Simply Lactation Owner

Take Your Offline Business Online.

We help businesses take their outdated offline business online. From setting up a completely responsive SEO optimized website to undertaking inbound & outbound strategies to content marketing to paid lead/sales campaigns. We completely take care of your online business as our own.

Our Team Expertise.

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SEO & SMM Projects
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WordPress & Ecom Projects
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PPC Projects

Looking for more quick numbers?

Here are numbers we achieved as a result of our Inbound strategies.

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262.35% Increase In Client Organic Clicks in 3 months – Healthcare Industry.

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20% Increase In Client’s Overall User Traffic With Simple Tweaks To Existing Content.

27x Return On Ad Spend On Facebook Ads – Education Niche.

32x Return On Ad Spend On Facebook Ads – Fashion & Lifestyle.

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45.6% Increase In Client Leads in 6 months – Healthcare Industry.

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182% Increase In Client Organic Clicks in 6 months – IT Industry.

Here are couple of quick CASE STUDIES

We strive to overdeliver & exceed the expectations of our clients.

INCREASED ADVERTISING LEADS BY 44%

Organic Traffic – Increased 60% | Bounce Rate – Reduced 14% |  Organic CTR – Increased 36% | Organic New Users – Increased 67%
This project was initially handled by a US company. We took over the project to improve their PPC performance. We later handled the overall Digital Marketing activities for them. We focused on SEO, PPC (AdWords, Facebook, Instagram), Link Building, Competitors Watch, & Building Brand Awareness.

INCREASED ROAS By 146%

Diversified Advertising Channels | Google Ads – 15 ROAS |  Facebook Retargeting Ads – 27 ROAS | Paid New Users – Increased 207%
We took over this project to manage retargeting campaigns on Facebook & ended up scaling & diversifying their advertising channels to generate more sales. We increased ROAS on Facebook by 1.5X compared to previous agency. Also, helping them with inbound & outbound strategies.

MOVED 500+ KEYWORDS TO FIRST PAGE

20+ ROAS Facebook Campaigns  |  ROAS – Increased 70.9% | Organic Traffic – Increased 55.7% |  New User Traffic – Increased 115% 
We took over SEO, PPC, & Email marketing for this Sports ecom store. Wherein, we constantly worked on optimizing the collections & products on the ecom store, resulting in 500+ keywords moving to the first page of Google. We also handle their PPC campaigns with 20+ ROAS & weekly promotional email campaigns through Klaviyo.

REDUCED LEADS COST BY 109%

30+ Healthcare Call Leads/Day  | Reduced CPL from $17.4 to $4.9 | Organic Traffic – Increased 61.6% |  New Users – Increased 375%
We took up this healthcare project during COVID. We recreated their website from Godaddy to WordPress. We setup paid marketing campaigns with the objective to drive COVID tests, appointment for primary healthcare, & such. We got 6000+ healthcare leads in 6 months with conversion rate between 11% – 21%.

INCREASED LEADS BY 183%

New Leads – 25+ Leads/Day Compared to 5 Leads/Day | Bounce Rate – Reduced 38% |  New Users – Increased 273%
We helped this Education Consultation business based in India to start from scratch. We built them a new website on WordPress. Explored a less tapped advertising platform (Quora) that led to generating 5x quality leads & calls every day. We were also able to build their offline presence through Local SEO & Social channels.

INCREASED AMAZON SALES BY 82%

Recovered From Google Penalty  |  Amazon ROAS – Increased 23% | Organic Traffic – Increased 147% |  Organic CTR – Increased 36% 
This home solutions business was losing sales due to dependency on B2B marketplace. We took responsibility of their online store, helping them rank for generic keywords that brought in organic sales. Optimized & fixed their PPC campaigns. We also resolved Google penalty issues with their website that led to increased traffic & sales.

What Are You Struggling With?

Not ranking on Google

Ranking on Google is a must for businesses in 2021. With 87% of the search market share, your business needs to show up on Google.

Organic traffic is low

There’s nothing better than a highly targeted & cost-effective traffic that gives you a competitive advantage as a preeminent brand in your space.

Ain't getting leads or sales

You may have a great product or service, but if no one knows about it or if you fail to diversify your marketing channels, you will have no sales.

Current agency not delivering

Lack of communication, coordination, and transparency will always result bad. Let us show you how we manage expectations.

Campaigns are not performing

Everybody is online & advertising. To avoid losing business to competitors it’s crucial for businesses to create high ROAS campaigns in 2020.

Website is outdated

Your website design impacts how the audience perceives your brand. Impactful user experience & Intuitive design should be your priority.

Why Us & Not Others.

🥇 Premium Tools

We make use of premium tools like Ahrefs, SEMrush, Buzzsumo, Keywordtool, & more.

📈 Long Term Strategy

We focus on long term plans & achievements. This helps us build a strong brand identity.

🔥 Dedicated Team

Projects are handled by 6+ full-time employees with 20+ combined years of experience.

📋 On-Demand Reports

We track all our activities with daily, weekly, monthly reports & overall Results assessment.

💎 Quality Results

We plan & execute tasks that drive Long-Term quality results & Satisfaction of our clients.

👤 Always on Support

We have always extended support to our clients beyond our service & continue to do so.

⭐ Ethical & Transparent

Business ethics are important to us. We don’t do any Gray-Hat or Black-Hat BS. We love our clients & work for their best.

🏆 Fast Implementation

We believe in Ideation with Execution. We Plan, Implement, Track, & Analyse the entire process.

💼 Updated Regularly

We update our Clients business & Digital Channels with Changes & Updates in the Digital world.

Unlike other agencies,

We don’t assign multiple projects to a single individual.

We don’t overpromise results & under deliver to our clients.

We don’t take shortcuts or unethical techniques for short-term results.

We don’t outsource any of our client work to freelancers.

Our Services.

Search Engine Optimization

Optimize your website for Google & other search engines. Create a consistent flow of quality traffic to your website that captures, converts & outranks your competitors.

Social Media Marketing

Increase your brand presence on social media channels. Create & drive quality social media traffic to your website with personalized & engaging content that strengthens brand.

Paid Marketing

Increase brand awareness, capture leads & drive conversions through ads on platforms like Facebook, Adwords, Quora, Reddit, Pinterest & many others with high ROI.

Website & Content

Optimize your website & content structure for increased engagement, retention, & conversion. Data-oriented content marketing to establish as Industry leader.

Email Marketing

Grow & keep your email marketing list engaged with personalized email templates. Carry out conversion & lead capturing based email campaigns.

Brand Building & Monitoring

Build your brand image online with planned & targeted activities. Monitor brand mentions online & provide quicker support to your customers online.

Marketing Funnels

Guide users from the stage of Awareness to Advocacy. Create funnels that captures & converts your visitors. Build high converting Landing pages & Newsletters.

Content Marketing

Build SEO-optimized evergreen content that drives traffic through commercial keywords. Focus on low-hanging fruits & Build pages with content that rank.

Graphic Designing

Assistance with Logo, Banners, Posters, Vector arts and more. Create personalized visual content for your audience that drives Engagement & Brand recognition.

Not Sure If SOFTSCOTCH Is For You?

Here are a couple of quick questions for you! 

Said "YES" to any of the above questions?
Then
YOU need us!

Our Approach.

Consider us your “outsourced CMO/VP of Sales” to start. Let’s talk about your problems, objectives, & long-term goals for the business and allow us to put together the game plan of how to get there. You can then decide if we are a good fit!

BOOK A CALL

We’ll learn about your business, your current online marketing/sales activities, and understand your goals.

ASSESS YOUR BUSINESS

We’ll assess your marketing & advertising channels for potential changes, improvements, & Implementation.

SIGN AND KICK OFF

You get back to focusing on running your business while we focus on growing it online.

Don’t miss out on additional $100K-$1M in revenue.
Get your SEO, Paid Ads, Email Marketing, Inbound Strategies taken care by professionals.

Entire Process.

❝ Price is What You Pay. Value is What You Get. ❞

Unlike other Digital Marketing agencies, we don’t undertake outdated techniques or focus on short term fruits. We work towards establishing an everlasting presence for the business with long term goals that reap measurable benefits.

We aim at creating a Brand that will be known for its creative ideation & unique value proposition.

SEO PROCESS

Industry Research

Our initial research provides valuable insight into your customer persona & their needs. A better understanding of your customers is critical to a successful SEO strategy.

Keyword Research

We primarily focus on segmentation strategy –  Demographic, Geographic, Psychographic, & Behavioral. Giving more priority to Search Queries rather than keywords.

Competitor Research

We identify your top competitors & uncover why they’re outranking you. Undertaking an effective competitor analysis that reverse engineers SEO strategy tailored to you.

Content Is King

Content is the key ingredient to increase organic reach. We will help you identify & build trending & evergreen content ideas aligning to your brand objective & provoke the desired action.

Website Structure

Crawl depth & crawl budget are few vital aspects of SEO strategy. It shows Google which pages of your site are most important. This can be leveraged to design & build a hierarchy that ranks.

Technical SEO

Technical SEO helps the search engines to better access, crawl, understand and index your website. It helps in identifying & rectifying any issues’ stopping your website from ranking on search engines.

Landing Page

A convincing landing page is key element of a successful campaign. We will help you build funnels of landing pages that convince, convert, & advocate your products & services.

Backlink Audit

We audit your backlinks to analyze links referring to your domain or subpath to get rid of the ones that are hurting your rankings, identify unnatural link patterns, and help you avoid penalties.

Backlink Building

Backlink is a vital Google ranking factor. We undertake content based link building strategies & techniques to build quality inks that improve your Domain Authority & Page Authority.

Internal Links

We carry out an efficient internal linking across the website that helps in establishing site architecture and spreading link equity. Increasing user experience & better Google crawl.

Local SEO

We will undertake activities & strategies to optimize your business for local SEO and reach the majority of consumers who use local search to find your product or service.

Much More

There are plenty more aspects to be taken care of under SEO. You can always grab our SEO audit report for complete analysis with actionable tips, fixes, & improvements for your website.

SMM PROCESS

Audit Social Presence

Before strategizing where you are headed, we take a quick look at where you are. We perform an in-depth analysis of your social channels.

Choose Platform

Not all social channels work for all industries. We will identify the right channels inhabiting your target audience & target those channels.

Profile & Page Optimization

Your social media profile and pages are an extension of your website. We will optimize it to better represent your brand.

Competitive Analysis

We will perform a competitive analysis and find out what’s working for your competitors, implement something better on your channels.

Create Engaging Content

We create a content calendar that outlines how often we post to each network, which topics we share and when we will share them.

Track, Analyze, & Optimize

We track social metrics across all channels & analyze the key performing content & audience. Optimize further based on the data.

SMM Customer Journey

Grow Brand Awareness

Awareness (these metrics illuminate your current and potential audience)
Followers, Shares.

Get Them To Engage

Engagement (these metrics show how audiences are interacting with your content)
Comments, Likes, Mentions.

Drive Leads And Sales

Conversions (these metrics demonstrate the effectiveness of social engagement)
Website Clicks, Signups, Sales.

Customer Retention

Consumer (these metrics reflect how active customers think and feel about your brand)
Testimonials.

PPC PROCESS

Google Adwords

Advertise on Google Search, YouTube, Gmail, & More. Get more calls to your business, visits to your website, or shoppers in your store.

Facebook Ads

Advertise on Facebook & Instagram Feed, Stories, Messenger, Partner Networks & More. Generate leads & sales on 5X ROAS & 20X ROAS on Retargeting Audience.

LinkedIn Ads

Advertise on LinkedIn to reach more than 630 million professionals worldwide. Create Sponsored Posts, InMail Ads, Text & Dynamics Ads.

Pinterest Ads

Create awareness and consideration from Pinterest’s 250 million users with Promoted Pins, Video Pins, Carousels, App Pins, & Shoppable Pins.

Twitter Ads

Use Twitter Ads to drive engagement, grow followers, increase website traffic, generate leads & sales, app installs & engagement, & more.

Reddit Ads

Advertise on “front page of the Internet” to reach communities made up of 234M unique monthly visitors engaging with today’s relevant content.

Snapchat Ads

Advertise on Snapchat targeting the mobile-first generation to drive sales on your website, at your store, or downloads for your app.

Quora Ads

Advertise on Quora to reach millions of people who are already looking for answers to questions that relate to your business or industry.

PPC Customer Journey

Create Awareness

Here a customer is exposed to your Brand and positioned to learn about the Brand.

Attract customers

Create WOW factor for the Brand to maintain the Brand appeal and create consideration for the Brand.

Create Curiosity

Create a social path for the customer journey to maintain product appeal in both physical & digital worlds to create curiosity.

Drive Action

Convince customers to act through positive & memorable user experience with satisfactory solutions to their problems.

Create Advocacy

Create strong loyalty for the Brand with good service & positive experience for customers & have them recommend the Brand.

Interested?
REACH OUT TO US

Unlike other agencies, we don’t charge pretty high & deliver less and even worse, we don’t charge very low & undertake outdated tactics & activities.

Don’t miss out on additional $100K-$1M in revenue.
Get your SEO, Paid Ads, Email Marketing, Inbound Strategies taken care by professionals.

Prominent Tools We Use.

Frequently Asked Questions.