What is Pay Per Click advertising? Is it better than SEO?
With regards to boosting activity to your site, you have two fundamental choices: pay-per-click (PPC) publicizing or site improvement (SEO).
You can pay for activity utilizing the PPC promoting programs given by Google Adwords, Yahoo Search Marketing and others. They empower you to show advertisements in the supported outcomes segment of each web index's outcomes page. At that point, you pay a charge - in light of how focused your picked watchword is - at whatever point a watcher navigates from your advertisement to your site.
On the other hand, you can construct movement for nothing by accomplishing high rankings in the characteristic query items - the postings showed alongside the supported outcomes. You should pursue SEO best practices to endeavor to get your site showed on these pages all the more conspicuously and all the more regularly. It might require investment to achieve the highest point of the regular outcomes, however the free, directed activity will presumably end up being definitely justified even despite the venture.
Be that as it may, which approach is better? It relies upon your requirements and spending plan. On the off chance that you need more movement quick and will pay for it, at that point PPC may be ideal for you. Be that as it may, in case you're working on a shoestring spending plan, it might bode well to put time in pursuing high pursuit rankings through SEO.
Pay Per Click is better than SEO as it gives instant results.. As soon as you pay to Google Your ad will start appear on the first page of Google and therefore will provide you instant leads and conversions as well..SEO on the other hand takes lots of time sometimes more than 6 months..
I know this is a common question I am often asked being in the digital marketing industry since 2 years. Now coming to the question ie-“Which is better: SEO or PPC?” This is not a question with a general answer, as it totally depends on your current situation, objectives and marketplace.
It's simply unrealistic to answer this question without taking the kind of circumstance of a given business into consideration.
A hyper-local business with little challenge or less competition and requirement for only a couple of leads every week could probably have more visibility in the local and organic search results with little money or little Diy Seo
A new e-commerce store that is competing with the page results of the top e-commerce stores like Amazon, eBay and other leading stores are likely to struggle in the organic search for some time at least
A long term goal and clear digital marketing strategy is necessary for making an seo as well as ppc decision.