What is Google Analytics Tool?
Google Analytics is a site activity examination application that gives ongoing measurements and investigation of client cooperation with the site. Google examination empowers site proprietors to investigate their guests, with the target of deciphering and upgrading site's execution. Google investigation can track all types of advanced media and alluding upstream web goals, pennant and logical promotions, email and incorporates with other Google items.
Google Analytics is a freemium tracking tool that collect data about your website visitors and their interactions on your website. Google Analytics provides insights about your website page views, how many unique and returning visitors visited your websites, how many leads/sales/conversions you received for a specific period of time. You can even see which pages are mostly seen by the visitors with the help of which you can set up your ad campaigns.
Google Analytics is a free web analytics tool offered by Google to help you analyze
your website traffic.
Google Analytics aggregates the data collected by four levels:
User level (related to actions by each user)
Session level (each individual visit)
Pageview level (each individual page visited)
Event level (button clicks, video views, etc)
There are two types of data that you can collect in Google Analytics:
User Acquisition Data: data about your users before they visit your website
User Behavior Data: data about your users when they visit your website