On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
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On-page optimization is a search engine optimization (SEO) tactic that configures the structural elements of a website to increase its search engine visibility and reach. It includes a series of different processes that collaboratively optimize the website structure to help it be found by search engines in specific and searchers (end users) in general.
On-page optimization primarily configures and matches the structural elements of a website with how a search engine reviews a website, against a search query. The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines' results pages. Typically, on-page optimization includes:
•Updating page title and description with relevant keywords and brief information about a website
•Adding alt attributes and descriptions to images and videos
•Removing errors from HTML code and optimizing it for different devices, browsers and speed
•Maintaining a balanced ratio of targeted keywords in all tags, descriptions and content