Are off-page SEO techniques effective in 2018?

Why do I need Off-page SEO?

Did you guys know that there are nearly 2 billion websites with 500 million active blogs in the world as of 2018? Out of these billions & millions, we can easily assume you are competing against at least thousands or a million of them trying to rank for the exact keyword you are trying to rank for.

So, you are literally a needle in a haystack lol and standing out from all these people & making Google believe your content is the one users need is like making Google smell a fart in a windstorm.

That’s why you need SEO. SEO here stands for Search engine optimization, wherein you plan & execute activities with a focus to rank on major search engines for the keywords in your niche. This will lead to increased visibility, brand awareness, website traffic, conversions, sales & other end goals.

SEO basically revolves around 2 techniques or factors or activities.  They are On-page & Off-page SEO.

  • On-page SEO techniques – It consists of all the activities that are undertaken within the website & directly affects with changes on the website to make it rank better on the search engines. This includes Meta tags, Sitemaps, Keywords, Internal linking & more.
  • Off-page SEO techniques – It consists of all the activities that are undertaken outside the website & indirectly affects without any changes on the website to make it rank better on the search engines. This includes Guest posting, Backlinking activities, Social Media Engagements, Podcasts, Video Marketing & more.

On-page SEO techniques will help you optimize your website with the keywords you are planning to rank for but it’s the Off-page SEO techniques that will contribute the most to get your website on the first page of major search engines.

Is Off-page SEO Factors effective in 2018? Am I being Fooled?

Off-page SEO Before & After Comparison

If you are running a business or if you are an individual working for a company as a Digital marketing professional you would have come across tons of articles listing down Off-page SEO techniques that will help your business.

but, Do they really work? or Are Off-page SEO techniques effective in 2018?

If you haven’t asked this question yourself then you aren’t using your brain much. because most of these “Off-page SEO techniques” that our beloved self-proclaimed Digital marketing Guru’s & Experts tell you are outdated CRAP!

You are being told to carry out SEO techniques that worked when Google’s algorithm was primitive. Google now updates it’s algorithm nearly 600+ times every year cutting down all possibilities of manipulating the search engines.

Google now updates its algorithm nearly 600+ times a year.

So, off-page techniques like Directory submission, Social bookmarking, Classified ads, Web 2.0 and a lot more are old & outdated to be used to make Google consider them as a backlinking activity or a ranking factor.

They are nothing but a waste of time & have a very less chance of getting you any value in terms of Domain Authority or Page Authority. Even if it did bring you any value, over time it’s gonna fade away because we all know Google wants the Best on the Top. 

You can be the Best only by giving out VALUE.

Off-page SEO techniques in 2018

Off-page SEO techniques that don’t work in 2018 & beyond

Let’s look at some of the Off-page SEO techniques that are outdated & Intermittent. These Off-page SEO techniques were used in the early days of SEO & back then our so-called Guru’s & Experts were able to drive results. Nowadays, these are just spam activities that bring no value to your business. If you come across Individuals or Agencies asking to get paid for doing such activities then please share this article with them to make them realise they are living in the stone age of SEO.

  • Directory Submission ( Outdated )

    Directory Submission | Off-page SEO techniques 2018

    What is Directory submission in SEO?

    In the beginning when the whole internet was scrambled & in chaos, Online directories were used to segregate & classify different websites based on different niches on the Internet. Wherein the Online directories would review your website and submit your website to respective categories.
    Doing this, helped many websites & businesses drive a lot of relative traffic & value but as time passed by, our beloved Guru’s & Experts started to spam such directories & now literally no one uses it.

    Is it helpful?
    Yes, Only to some extent for now, if you are doing it by yourself. If you paying or planning to pay someone to do directory submission then its waste of time & money. On a long-term, it’s a waste.

  • Social Bookmarking ( Intermittent )

    Social Bookmarking | Off-page SEO techniques 2018

    What is Social Bookmarking in SEO?

    The concept of social bookmarking was thought of back in 1996 with the launch of itlist.com. Basically, links were tagged with relevant keywords and listed on different online bookmark management services, where users can search for the links based on the keywords or tags.
    This actually helped a lot of websites to build relevant links, increase traffic, increase discoverability and even grow business.

    But, do they work in 2018?
    Nowadays very few users use personal bookmarking portals for bookmarking their favourite sites or maintaining their favourite list of sites. So, it’s very hard to derive value from this activity. It might help you to get a 5+ on Domain authority & Page authority but it will not bring any value to your brand or business.

    Some good bookmarking sites
    – StumbleUpon
    Del.icio.us
    Pinterest
    Google Bookmarks
    Reddit
    Scoopit

  • Classified Ads ( Outdated )

    Classified Ads | Off-page SEO techniques 2018

    What are Classified ads in SEO?

    Classified submission is one of the most outdated & overrated in the list of Off-page SEO techniques. Here you create a free ad & submit it on classified submission sites. Then all you do is Pray.

    Does it work in 2018?
    Hell No!
    Remember, anything that FREELY promotes you will always have a catch or it’s a do&pray. These activities were working in the early days of SEO but now all these places are spammed every day. You will hardly get any VALUE. but ya, if your end goal is to just get traffic then you can do&pray lol.

    Remember, anything that FREELY promotes you will always have a catch or it's a do&pray.
  • Web 2.0 ( Outdated & Plain )

    What is Web 2.0 submission in SEO?

    Web 2.0 first appeared in 2004 & it’s also called the Social Web. It refers to the second generation of websites that are interactive & Collaborative. Basically, Web 2.0 submission refers to the activity of creating your profile on such platforms or websites & submitting the link to your site in your profile details.

    Does it work in 2018?
    Everybody does it every day. It’s not a serious task nor it needs special skills to perform. I have also heard of companies using this plain technique for Blackhat SEO.

    They create profiles and promote content stuffed with target keywords. These profiles are later linked to their client’s website, thus passing the link juice, but there are many instances of such sites getting penalised. So, be careful of such agencies.

  • Local or Business Listings ( Partially )

    What is local listing or Business listing in SEO?

    Local listings or Business listings act like an online portfolio for businesses. They contain information about the business, such as name, address, phone number, work hour, website, services & more.

    Does it work in 2018?
    Yes, to some extent. This will help you make your business searchable & increase online authority & presence of the website. but, there has been a substantial decrease in users using such services. So, the future scope is uncertain.

  • Link Exchanging ( Partially )

    Link Exchanging | Off-page SEO techniques 2018

    What is Link exchange in SEO?

    Link exchanging refers to sharing links between different sites from the same niche. Here one website would offer to link to another for a reciprocal link. So, it’s more like you scratch my back and I will scratch yours.

    Does it work in 2018?
    Totally depends on who’s back you are scratching. If you are acquiring a link from an authoritative & trust-worthy site, then it will help you build some Domain Authority & Page Authority. but, if you end up getting liked by a spammy or malicious website or from a website completely different from your niche then you will taste the wrath of Google.

  • Cross-Linking ( Partially )

    Cross-linking | Off-page SEO techniques 2018

    What is Cross-linking in SEO?

    Crosslinking refers to linking 2 or more websites from the same niche either owned by the same person or by different individuals working towards mutual benefit. This task is actually carried out by many users on the Internet but not much people are aware of its consequences if done wrong. So, I wanted it to be on this list.

    How is it done?
    You should crosslink with websites from the same niche and each link must point to relevant content. Make sure you crosslink between only 2 websites that share authority and trust in the eyes of Google. Also, you need to make use of proper anchor text – Learn how to use Anchor texts in SEO.

    You should never use a Link Ring or a Link wheel – Here several websites are crosslinked to each other. Many websites have been penalized for using this strategy. Be careful.

    Does it work in 2018?
    You can try carrying out this activity with someone you know from your own industry or from your niche. Never do it with people you don’t know or trust. This will only help you gain a backlink but no business value.

Effective Off-page SEO techniques that work in 2018 & beyond.

Now, let’s look at some of the Off-page SEO techniques that work. Most of these Off-page SEO techniques can be used on a long run with effective results but It’s important to always update with the changes & trends in Off-page SEO.

  • Blogging ( GOD )

    Blogging | Off-page SEO techniques 2018

    What is blogging in SEO?

    Describing a blog would be a very lame task but just to keep a consistent format, here we go.

    A blog is an online diary or journal or platform which is updated regularly by an individual or a group of individuals contributing to a cause, purpose, niche, & towards helping others or educating others.
    Contributing to such a platform or purpose is called blogging.

    The first sign of blogging appeared way back in 1994 & over time it has grown into this huge base of users contributing & growing every day.

    How is it done?
    You can read the content by Neil Patel. It’s very informative for Beginners – How to start a Blog.
    You can also check out our checklist for getting started with Blogging – 50-Point Ultimate Checklist for Active Bloggers.
    Ultimate Blogging Checklist for 2018
    Does it work in 2018?
    Hell yea. hallelujah!
    Blogging is the GOD in off-page SEO techniques.
    People are making a shit ton of money & growing business with blogging and It’s truly the king of Off-page SEO. By blogging, you can grow as an individual and as a business. You will not only be able to increase traffic & sales but also prove your expertise in your niche, increase brand awareness, grow user base, give a reason for users to come back and mainly you need to blog because everyone else is.

    Quick fact
    Companies that posted 16+ content per month got almost 3.5X more traffic and 4.5x more leads than companies that published 0-4 monthly posts.

  • Guest Posting ( Angels )

    Guest Posting | Off-page SEO techniques 2018

    What is guest posting in SEO?

    Guest posting is also known as guest blogging. Here you will contribute an article or a sharable content to other reputed blogs with the intent to build links, authority, relationship, and brand awareness.

    How is it done?
    These are quick steps to get you started
    – Research your present niche & find the authority sites that allow you to guest post.
    – Look for a topic that hasn’t been published & Create content around it.
    – Create the content with 1500+ words.
    – Don’t be desperate and stuff the content with your links. Have just 1 or 2 relevant links pointing to your site.
    – Keep it authentic.
    Here’s a more detailed guide by Brian dean – Guest Blogging Guide.

    Does it work in 2018?
    hell ya, it does!
    Guest postings are more like angels in off-page SEO techniques.
    It is the best inbound marketing strategy & it will continue to be a key part of the content marketing strategy as long as content marketing exists & plays an active role in Digital marketing.
    If you play your cards right and if you end up getting your content on a reputed site in your space then you will end up generating more traffic, leads, and sales.

  • Social Media

    Social Media | Off-page SEO techniques 2018

    Is social media a part of Off-page SEO?

    Absolutely!
    Off-page SEO is focused towards bringing relevant traffic to your website, to increase brand awareness & to reach a more niche-oriented audience for better leads, conversion & sales. That’s exactly what social media will help you to do. So, social media is an indirect and an inevitable part of off-page SEO techniques.

    How is it done?
    You can use different social networks to carry out different tasks but always have a single focused social network. Being active on all social channels is impossible unless you have a big team and lot of time to invest but if you are an individual or a small business focus on just 2 to 3 social networks.

    If you plan, schedule, execute and analyse it right then you will be able to derive results in a long run.

    Is it necessary?
    There are 4+ billion users on the Internet & nearly 3.1+ billion of them are connected to different social networks. So, if you don’t consider social media in your digital marketing strategy then you are missing out a shit ton of audience.

    There are 4+ billion users on the Internet & nearly 3.1+ billion of them are connected to different social networks.

    Top social networking sites with Monthly active users.
    – Facebook – 2,200,000,000
    – YouTube – 1,900,000,000
    – Whatsapp – 1,900,000,000
    – Instagram – 800,000,000
    – Twitter – 336,000,000
    – Reddit – 330,000,000
    – Pinterest – 200,000,000
    – Tumblr – 115,000,000
    – Google+ – 111,000,000
    – LinkedIn – 106,000,000
    These are the most recent stats. More stats here.

  • Content publishing platform

    Content Publishing Platform | Off-page SEO techniques 2018

    What is a content publishing platform?

    It refers to a platform wherein users can contribute & consume content. Such platforms host a lot of viral, personal, controversial & authentic content & they are highly influenced by social networks allowing you to easily create a loyal user base.

    Some content publishing platforms
    – Medium
    Slideshare
    Ghost
    Blogger
    Tumblr
    Beam

    How is it done? & How will it help?
    Just signup to a content publishing platform & build a content that is authentic, interesting, genuine, controversial & personal. This will help you to showcase yourself to a whole new set of audience & because these platforms are influenced by social networks, you will be able to grow followers & also increase traffic to your business or personal website.

  • Question & Answers

    Question & Answers | Off-page SEO techniques 2018

    What is Question & Answers portal? & How will it help?

    Q&A portals help users to form a community to ask questions & get answers. Users can use such platforms to clear their queries, doubts, problems & also get bits of advice from experienced people. Such platforms are also filled with influencers actively contributing & solving. So, increasing your presence on such a platform will help you to portray yourself as an expert & help you to grow as an influencer.

    Question & Answers site
    Quora
    – Yahoo Answers
    Stack Exchange
    Stack Overflow

    How is it done?
    – Create a profile with all the information. Showcase yourself as an authority.
    – Look for questions from your niche that already has attention.
    – Craft your answer better than the most upvoted answer under that question.
    – Make use of images, infographics, stats, figures, facts, videos.
    – Place just one like pointing to your site.

  • Forums & Blogs Commenting

    Forums & Blog Commenting | Off-page SEO techniques 2018

    What is a forum in SEO?

    A forum is an online discussion portal where users from similar interest or niche contribute and grow. These portals are used by users to ask questions & get answers, to share their personal view or expierience, to discuss topics, & resolve issues.

    How does it help?
    You can use such portals to ask questions related to your niche, product or service and get insights on them. You can also answer questions related to your niche, product or service & if you are successful in helping them you can turn them into an admirer & later into a customer.

    What is Blog commenting in SEO?

    Blog commenting is an act of sharing your opinion, experience, problem or perspective on a blog post or article to a blogger.

    How does it help?
    If you share your opinion or view on the article then you will be able to grab some attention & turn that attention into visitors for your personal or business site. You will also be able to present yourself as an expert & gain followers.

  • Visual Marketing – Images, Videos, Infographics & others.

    Visual Marketing | Off-page SEO techniques 2018

    What is Visual Marketing?

    Visual marketing is the process of marketing using visual elements such as images, videos, infographics & others. This is a more powerful & more memorable form of marketing & it’s the second most effective marketing strategy followed by marketers around the world.

    How does it help? & Is it necessary?
    It is estimated that nearly 84% of the communication in 2018 will be visual. This actually shows that users are changing. Their attention span & retention time is decreasing every day and they are becoming more dependent on visual media than spending 5 to 10 minutes reading an article. So, it is important to start focusing on creating interactive, easy, quick & shareable content that delivers value, just as an article does.

    It is estimated that nearly 84% of the communication in 2018 will be visual.

    Visual marketing contents
    – Images
    – Videos
    – Infographics
    – Memes
    – Presentations
    – Screenshots
    – Comics
    You can check out 10 examples for Visual marketing by Coschedule.

    Quick fact
    – Everyday 2+ Billion images & thousands of hours of videos are uploaded.
    – People form a first impression in a mere 50 milliseconds.
    – An estimated 79 per cent of internet traffic will be video content by 2018.
    More stats on Visual content marketing here.

  • Influencer Marketing

    Influencer Marketing | Off-page SEO techniques 2018

    What is Influencer marketing?

    Here you market your product, service or message to a larger & loyal group of audience with the help of an influencer. The benefits of using such an approach are
    – Reach – You will be able to reach a huge active & engaging audience.
    – Credibility – You can easily make them trust you and your product or service.
    – Salesmanship – You can easily convince them to act and advocate.

    How does it work?
    Firstly, you need to find the influencers in your niche or market who are being followed by an active group of audience. Then you need to impress them or pay them to endorse your product, service or message to their followers.

    Quick Fact
    – 70% of Millennials make their purchase decision based on the recommendations of an influencer.
    –  Facebook is the most influential social channel.
    – 18% of consumers purchase decision is influenced by YouTube video.
    More stats here

  • Events & Giveaways

    Events & Giveaways | Off-page SEO techniques 2018

    How will Events & Giveaways help Businesses?

    Hosting giveaways & events that provide value to its participants will help you to increase brand awareness, grow social media presence & followers, increase leads & sales, promote a new product or service & finally encourage participants to be advocates.

    How is it done?
    – Determine the goal of the giveaway.
    – Plan on how long it runs & where you want to host it.
    – Choose the prize.
    – Setup a landing page.
    – Promote everywhere.

    Giveaway & Events hosting sites
    – Gleam
    Rafflecopter
    Gimmyit
    Promosimple
    Randompicker

  • Link Baiting

    Link Baiting | Off-page SEO techniques 2018

    What is Link baiting in SEO?

    Link baiting involves crafting an evergreen content or useful linkable resources that other websites want to reference/link to, without you having to approach them for it. This will help you to increase your inbound links & rank better on the search results for the targeted keywords.

    Creating such shareable content will help you to increase brand awareness, expose yourself to a niche-oriented audience, build authority, demonstrate expertise and even grow your business.

    Quick Fact
    Currently, Facebook is the largest social networking site on the Internet with  2.20 billion active users with 5+ Billion content shared daily. So, this is the perfect platform to share your content. More stats here.

    Facebook is the largest social networking site on the Internet with 2.20 billion active users with 5+ Billion content shared daily.

    Types of linkable content
    – Evergreen Content.
    – Infographics.
    – Case studies, Whitepapers & Ebooks.
    – Reviews, How-to’s & Tutorials.
    – Compelling & Emotion provoking or evoking videos.
    – Freebies, Events & Quizzes.
    – Stats, Facts & Figures.

  • Podcasts & Webinars

    Podcast & Webinars | Off-page SEO techniques 2018

    What is a Podcast?

    The term “Podcast” was coined in 2004. It is the portmanteau of ‘iPod’ and ‘broadcast’. It’s typically a radio on the Internet where the host records his audio clip on a particular topic or a conversation with a guest speaker and uploads it to platforms that stream podcasts.

    How does it help?
    Podcast has its own base of active users who engage with it on daily basis and a research showed that nearly 85 per cent of podcast consumers listen to all or most of a podcast.

    This platform is not used to a full potential & not many Influencers are using it. So, if you focus on this platform you can connect faster with your audience & even grow as an influencer on Podcast.

    Podcast Platforms
    Buzzsprout
    Soundcloud

    What is a Webinar?

    The word ‘webinar’ is a blend of ‘web’ and ‘seminar’. It is an online presentation that is held in real time and attended by an invited or exclusive audience.

    How does it help?
    A live webinar will help you to interact with users in real-time & also send and receive information in real time. This will help you to build a very strong relationship with your audience & help you to influence them much more easily to act.

    Webinar Platforms
    – Google+ Hangouts
    – GoToWebinar

    Quick facts
    – Morning is the best time to host Webinars.
    – Tuesday is the best day to host Webinars.

  • Reddit ( Underestimated )

    Reddit | Off-page SEO techniques 2018

    What is Reddit?

    The name Reddit is a contraction of “I read it”. It’s a community and a combination of social media, news sites and message boards where content is socially curated and promoted by site members through voting. The quality of these contents is basically determined by the upvotes & downvotes. The users on Reddit are known as Redditors.

    Here users can post questions, videos, pictures, articles, ideas & links that sparks interest. If you get enough upvotes for your content & end up on the front page of the curation then you will end up receiving a shit ton of traffic & even help you grow business.

    How does it help?
    Not much people use Reddit for their Digital marketing strategy but they are missing out on a huge set of audience. Most Reddit users are within 20-40yr olds who use the site as a means to consume daily news and interesting articles. Some of them use it just like a social network, So you have a huge community of untapped audience.

So, these were the Dos & Don’ts of Off-page SEO techniques

Let me make certain things clear. I’m not an expert & truly speaking nobody can be an expert in the Digital marketing space because this niche keeps changing & updating with new trends. Nobody can be a Guru or Expert with just experience in this niche. So, update yourself with changes around you.

There are many desperate agencies out there trying to make a quick buck without giving out any value. Don’t fall prey to them. This will apply to both individuals looking for a job in our niche & businesses trying to hire a digital marketing agency. I have written a blog on Digital Marketing Agencies Fraud.
You can also reach out for any help or query on my social networks or through our forms.
I would love to help!

He’s a 22yr old pursuing a career in Digital Marketing, WordPress Development, and Graphic Designing. Trying to create a mark for himself in a Dynamic World. He spends his free time watching gruesome movies, playing games, reading books, going to the gym and blogging.

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