Calculate Cost Per Action / Acquisition
Cost per Acquisition (CPA), also known as Cost per Action, Pay per Acquisition (PPA) and Cost per Conversion (CPC), is an online advertising pricing model where the advertiser pays for a specified acquisition – Such as a Sale, Lead, or Form Submit.
Cost per Acquisition is calculated by
👉 Dividing Cost by Number of Conversions
👉 Dividing Cost Per Click (CPC) by Conversion Rate.
This is the formula to calculate CPA:
👉 CPA = Cost / Conversions
👉 CPA = CPC / Conversion Rate