Calculate Click Through Rate ( CTR )


CTR stands for Click Through Rate. A metric that measures the number of clicks advertisers receive on their ads per number of impressions.

Click-through Rate (CTR) is calculated by
👉 Dividing Clicks by Impressions
👉 Dividing CPM by 1000, and then Dividing its result by CPC.

This is the formula to calculate CTR
👉 CTR = Clicks / Impressions
👉 CTR = CPM / 1000 = Results / CPC

Enter the total number of clicks.
Enter the total number of impressions.

%

CTR refers to the ratio of users who click the ad to the number of users who view the ad.

Calculate Cost Per Mile ( CPM )


CPM stands for Cost per Mile or Cost per 1000 impressions. It is the cost an advertiser pays for one thousand views or clicks of an advertisement.

Cost per Mile (CPM) is calculated dividing cost by impressions, and multiplying it by 1000, or multiplying CTR by CPC by 1000. This is the formula to calculate CPM:

👉 CPM = Cost / Impressions x 1000
👉 CPM = CTR x CPC x 1000

Enter the total amount spent on the campaign.
Enter the total number of impressions.

$

CPM refers to the cost an advertiser pays for one thousand views.

Calculate Cost Per Click


CPC stands for Cost Per Click, It is the amount you pay for each click on your PPC ads in platforms such as Google AdWords or Bing Ads.

Cost per Click (CPC) can be calculated in various ways
👉 Dividing Cost by Number of Clicks
👉 Multiplying Conversion Rate by Cost per Acquisition (CPA) or Cost per Lead (CPL)
👉 Dividing CPM by 1000, and then dividing its result by Click-through-Rate (CTR).

These are the formulas to calculate CPC:
👉 CPC = Cost / Clicks
👉 CPC = CPM / 1000 = Result / CTR
👉 CPC = Conversion Rate x CPA

Enter the total amount spent on the campaign.
Enter the total number of clicks.

$

CPC refers to the cost an advertiser pays for each click.

Calculate Conversion Rate


CR stands for Conversion Rate. It refers to the percentage of visitors that convert on your website or landing page.

Conversion Rate is calculated by
👉 Dividing Cost per Click (CPC) by Cost per Action.
👉 Dividing Conversions by Clicks.

This is the formula to calculate the conversion rate:
👉 Conversion Rate = CPC / CPA
👉 Conversion Rate = Conversions / Clicks

Enter the total number of conversions for the campaign.
Enter the total number of clicks.

%

CR refers to the percentage of users who carry out a desired task.

Calculate Cost Per Action / Acquisition


Cost per Acquisition (CPA), also known as Cost per Action, Pay per Acquisition (PPA) and Cost per Conversion (CPC), is an online advertising pricing model where the advertiser pays for a specified acquisition – Such as a Sale, Lead, or Form Submit.

Cost per Acquisition is calculated by
👉 Dividing Cost by Number of Conversions
👉 Dividing Cost Per Click (CPC) by Conversion Rate.

This is the formula to calculate CPA:
👉 CPA = Cost / Conversions
👉 CPA = CPC / Conversion Rate

Enter the total amount spent on the campaign.
Enter the total number of conversions for the campaign.

$

CPA refers to the cost incurred by an advertiser to acquire a customer or to make a customer perform a desired task.
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