Calculate Click Through Rate


Enter the total number of clicks.
Enter the total number of impressions.

%

CTR refers to the ratio of users who click the ad to the number of users who view the ad.

Calculate Cost Per Mile


Enter the total amount spent on the campaign.
Enter the total number of impressions.

$

CPM refers to the cost an advertiser pays for one thousand views.

Calculate Cost Per Click


Enter the total amount spent on the campaign.
Enter the total number of clicks.

$

CPC refers to the cost an advertiser pays for each click.

Calculate Conversion Rate


Enter the total number of conversions for the campaign.
Enter the total number of clicks.

%

CR refers to the percentage of users who carry out a desired task.

Calculate Cost Per Action / Acquisition


Enter the total amount spent on the campaign.
Enter the total number of conversions for the campaign.

$

CPA refers to the cost incurred by an advertiser to acquire a customer or to make a customer perform a desired task.
Consultation

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