What is Return on investment?

ROI (Return on Investment) measures the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments.

How to Calculate ROI

The ROI calculation is a straightforward one

👉 ROI = Net Income / Cost of Investment
👉 ROI = Investment Gain / Investment Base

Calculate Return on Investment

Enter the total revenue generated from the campaign.
Enter the total cost of the campaign.


ROI in percentage.


ROI for every dollar spent on the campaign.
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