What is Return on investment?

ROI (Return on Investment) measures the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments.

How to Calculate ROI

The ROI calculation is a straightforward one

👉 ROI = Net Income / Cost of Investment
👉 ROI = Investment Gain / Investment Base

Calculate Return on Investment


Enter the total revenue generated from the campaign.
Enter the total cost of the campaign.

%

ROI in percentage.

$

ROI for every dollar spent on the campaign.
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