What is SEO?

SEO stands for Search engine optimization, it is a technique which is used to rank certain keywords of your niche on major search engines. This will lead to increased visibility, brand awareness, website traffic, conversions, sales & other end goals.

SEO has 2 techniques:

On-page SEO – It consists of all the activities that are undertaken within the website & directly affects with changes on the website to make it rank better on the search engines.
This includes Meta tags, Sitemaps, Keywords, Internal linking & more.

Off-page SEO – It consists of all the activities that are undertaken outside the website & indirectly affects without any changes on the website to make it rank better on the search engines. This includes Guest posting, Backlinking activities, Social Media Engagements, Podcasts, Video Marketing & more.

Why your business needs SEO?

If you are running a business and you wish to make more sales by expanding your business but it would cost a lot of money to target the larger area. In this situation, SEO comes to live by the way of increasing the visibility of your business to millions of people who are looking for services and finally which boost up your sales like a rocket.

How your business will be benefited by SEO?

– SEO helps in increasing the visibility.
– It helps you to stand out from thousands of competitors.
– It gets you the leads and conversion.
– It is unlike ads which don’t spend your money on each click.
– Helps to create brand awareness among the people.
– It doesn’t have any restrictions on the number of visitors if you have done a great SEO for your business.

What is the process for SEO?

SEO is a complex and continuous process which require a professional search engine marketer to drive quality traffic. SEO professional brings strategic ideas to make your website rank higher on search engines. SEO has 2 categories:

On-page optimization: It consists of all the activities that are undertaken within the website & directly affects with changes on the website to make it rank better on the search engines.
This includes Meta tags, Sitemaps, Keywords, Internal linking & more.

Off-page optimization: It consists of all the activities that are undertaken outside the website & indirectly affects without any changes on the website to make it rank better on the search
engines. This includes Guest posting, Backlinking activities, Social Media Engagements, Podcasts, Video Marketing & more.

On-page Process:

– Make your site secured.
– Keyword research.
– Optimize your Title and Description.
– Image optimization.
– Code Minification.
– Make your URL user-friendly.
– Make sure you have enough content to engage your visitors.
– Create your content wisely by including keywords where necessary.
– Use H1, H2, and H3 tags whenever necessary.

Off-page Process:

– Blogging.
– Guest Posting.
– Social Media.
– Content Publishing Platform.
– Question & Answers.
– Forums & Blogs Commenting.
– Visual Marketing.
– Influencer Marketing.
– Link Baiting.
– Podcasts & Webinars.
– Reddit.

Consultation

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