Hello Entrepreneurs & Marketers,
Are you having trouble creating a video on your own? Guess what, now you can make pro-like videos with ONE-TAP.
TRASH makes it possible for you to edit video clips together on your phone with one tap. Throw a few clips into TRASH to edit them together with “cinema science”. It’ll find your best moments, assemble them together, and add a soundtrack to save you time and make you look like a pro!
💬 Hella cool ( ✅ App Store Reviewer )
5/5 would make more TRASH
TRASH is great!!! takes away the headache of cutting/editing your video together so you can focus on the fun stuff (music, mood, etc.)
The whole app is super playful and cool. It’s really fun to see how the AI makes edits bc it works super fast so you can test a lot of things out. The “moods” (filters) are so beautiful and there is also a ton of music to choose from so you can get the vibe of your vid just right 😎
Never been more excited to watch TRASH
💬 Managua101 ( ✅ App Store Reviewer )
Star in your own movie
I use TRASH on vacation, at parties, whenever I cook something new. I look like the star in a show about myself. TRASH is like having your own crew, director, editor, everything to make your videos look like they were made by a pro. Super fun. I absolutely recommend!!!
I’m Hannah Donovan, Founder & CEO of Trash. I’m an Entrepreneur with a background in product & design, public speaker. 10+ years making consumer-facing products in music and video. Spoken at 50+ conferences worldwide, guest lecturer. Hannah leads product and business at TRASH, was an early employee at Last.fm and more recently was the general manager at Vine. Gen holds a Ph.D. in computer vision from Brown and did her post-doc at Microsoft New England.
Not yet, but it’s hard to forget with a name like TRASH 😉 We recently rebranded as we came out of a private beta period and learned more about who our top users are – creative entrepreneurs that need to communicate quickly and with quality in video. TRASH’s instant video creation has a logo with a nod to Polaroid and an abstracted halo above the T; we call our users Angels 👼
The world is on track to upload 7 trillion clips of video this year, but the putting those moments together is very difficult regardless of the channel you’re publishing to (ie. TikTok, Instagram etc.)
TRASH is an AI-powered creative tool and collaborative platform that takes your editing time from hours to minutes for short-form video and uses “cinema science” to put the knowledge of filmmaking in your pocket. Just select a few clips, tap one button, and TRASH will make a rough cut of your video. Then, because you’re the storyteller you can tweak it and share on TRASH for inspiration and collaboration as well as, of course, other platforms.
I spent a big chunk of my childhood running around with a Sony camcorder editing on Hi8 and VHS, so I knew the laborious pain of editing video well.
When I was at Vine, I observed a lot of the top creators editing in pro software and everyone else still struggling with the existing tools. Leaning on my background at Last.fm where we used machine learning to sequence radio stations and playlists (similar to what Spotify does), I hypothesized we could extract enough data from your video clips to sequence them into an assembly cut. Easier said than done!
This hypothesis is what set Gen and I on our mission to democratize the creation of video.
A lot of failures and a few successes. A ton of learnings.
A lot of risk-taking and making my own luck, as well as a little bit of being in the right place at the right time. Choosing not to listen to many people who said I couldn’t, and staying close with the ones who support me and are no-baloney when I need to hear it. Doing things that people socialized as women typically are not taught or rewarded regardless of how uncomfortable they are.
Learning to fully accept and believe in me. Staying curious no matter what. Continually pulling on the threads of problems that fascinate me and refusing to work on things that couldn’t satisfy that curiosity and fascination. Hard work and a lot of self-sacrifices.
The journey has been challenging, rewarding and has enough material for a book.
A company I’ve long been obsessed with is Pixar.
At TRASH our foremost guiding principle is a balance of art and science, and I think that a unique blend is one of our greatest strengths. I’ve worked with enough data science and machine learning teams (as someone from a creative background) to know how hard it is to get teams that come from science and art backgrounds simply work together, let alone make something great. The simplicity of our tool and the science that makes it work is a rare thing to pull off and it’s just the beginning of what we’re making.
TRASH isn’t “decorative” in the sense that you’re applying things on top of your video that might be a trend or a one-time use, we go deep to help you pull out the story and make something you want to use over and over again for all your different video projects and collaborations – because video isn’t something you do alone.
One of the early bars we set for ourselves is that creating a video in TRASH needs to feel as simple as pressing the big red button on a camera shutter. That was the design and technical goal we set and met. Key metrics are focused on creation and usage.
Now that we’ve launched we’re focused on knowing how to reach our customers and add more of them, with a big focus on community and collaboration.
Don’t edit yourself… and don’t edit alone!
I feel like it’s really too early to pick out what the biggest mistakes were, and it will take a few more years to gain the perspective to be able to truly answer this question. Everything we did where we had to learn how to do it the first time always had bumps – from writing new software we’d never written before to raising money to the operational side of the business – there are a million things that can go wrong when you’re doing things you’ve never done before.
Democratization and participation in the medium of video. Authenticity and self-expression. Sharing and montage. Our tagline is don’t edit yourself, which is a play on words to not edit by hand (use TRASH!) but also to not edit yourself.
When we founded TRASH I was feeling pretty burnt out on the slick super edited photos of Instagram. I’ve always loved how much more raw and real video is as a medium, and never really had a ton of patience at “perfection” required in photography – whether in the darkroom or with my iPhone. I’ve always been drawn to artworks that are collage or montage-like in nature, finding beauty in the randomness and chaos around us and giving things a new life that might have been otherwise discarded. The treasure in another person’s trash.
We’re striving to build a tool that will ultimately change the way we create a video, democratizing it so that the large market that is already participating in it can be even bigger. We’re building a place where diversity and self-expression rules, where it’s cool to use other people’s content and collage, remix and share but you can be curious, experimental and not necessarily have to work within the format that “works” unless you want to 🙂 No pressure.
2 co-founders and 5 full-time employees + a network of contractors and advisors for special projects. While everyone has their own roles, we work as one collaborative team and our work touches many different facets of the company. We do sprint planning as a team, and alignment is extremely important. As a remote bi-coastal team, we collaborate primarily through Hangouts, Slack, Miro, Figma and Github. We’ve created a system that works for us.
We just started to turn the corner into marketing as we brought the product to market. All marketing is product marketing at this stage and stems directly from the features we’re shipping which we do on a weekly basis. We work with creators to help market TRASH on existing platforms and also have our own magazine TRASH Mag to shine a spotlight on people we think deserve a halo 🙂
It is everyone’s job. There isn’t a single person at the company who isn’t asked to think about customer experience. All feedback is shared into Slack in real-time, we do regular user experience research, customer calls and DM reach outs to find out how we can be better.
The creators we work with to market TRASH have invaluable opinions that would be tough to get without the community layer we’re building for this next-generation creative tool/platform. Every single bit counts! As the daughter of an entrepreneur who burned into my brain “the customer is always right” working in fashion retail growing up… the customer is always right!
I can’t imagine anything else I would want to be doing right now, but there are a lot of things on my bucket list for the future.
I journal daily and have been collecting notes to write a book about this journey one day for the next generation of creative, entrepreneurial types with the kind of advice I wish I’d had as a young woman. I was a visiting lecturer at Cornell and would love to teach part-time again, students are so inspiring and full of energy. I’ve done a lot of public speaking and really enjoy that work. I’m very interested in learning the business of investing and passionate about changing the gender ratio in tech. One of the best ways to do that is to have more women in positions of power to write checks for founders.
I’m working on a podcast with my friend Cheraé (founder of Tastemakers Africa) that will be coming out in 2020 and constantly having ideas for creative/business projects that I have no time to do right now! Though I’ve spent almost the last 20 years of my life living in big cities (Toronto, London, New York, Los Angeles), I’m originally from the Canadian Prairies and feel a strong connection to nature coming from a country with so much of it! Environmentalism and global warming is something I think about daily, and if I was to work on something mission-driven, it would be climate change.
Slack and Google Hangouts for communication (we’re super low on email as a team). Zenhub for product road mapping and prioritization. Github for code management and wikis. Fresh Desk and Social Media for communicating with our customers, Amplitude for analytics.
GSuite for collaborative in-flux docs and sheets. Miro for whiteboarding, Figma for design. Adobe Premiere and After Effects for video editing when we do need to edit ourselves 😉
Hannah Donovan is the founder of Trash. TRASH makes it possible for you to edit video clips together on your phone with one tap. Throw a few clips into TRASH to edit them together with “cinema science”.