Why do Influencers use the term “Community” instead of followers or fans or admirers?
This is because they have been engaging online so long that they realised that building a community is more important than gaining followers just for the sake of it. A community that is built on similar interest, passion or ambition will not only grow by itself but also help you grow along with it.
Every niche is a community complete in itself and everyone within it must understand that growing as an individual is important but to make that growth persistent & recognizable you need a community.
If you want your growth to persistent & recognizable, then you have 2 options –
Look for a community or Try creating one.
In this post, you will learn how to create a community using a forum.
A forum is an online discussion portal where users from similar interest or niche contribute and grow. These portals are used by users to ask questions & get answers, to share their personal view or expierience, to discuss topics, & resolve issues. Forums help individuals & business to provide a platform to their users or community to help each other with a focus to learn & grow.
Just consider yourself!
You come to Softscotch.com to check us out and you find this page named “Forum” with a bunch of people having a conversation regarding various aspects of Digital marketing and the problems they are facing in it.
Won’t this make you stay a bit longer on the site and arouse you to engage in a conversation with them?
Obviously, if you are interested in what you are searching for, then it will! The whole idea is to give as many reasons as possible to make them stay a bit longer on your site.
Remeber, Google loves sites which have better dwell time.
You can read this amazing article by Larry Kim on How the dwell time is taken seriously by Google after the Rank Brain update. He talks about how organic traffic of Unicorn Content ( Top performing content ) & Donkey content ( Low performing content ) is affected by the user dwell time on pages. Based on his analysis he found that pages with less dwell time were losing organic traffic as a result of losing their positions on the search results.
I know this applies more to a blog post than to a page. but, if you are able to provoke curiosity or instigate the user to feel interested in knowing more about you then that is all that’s needed to have the user stay a bit longer. This could happen with the user coming across your informative answers on the forum or the way you interacted with another user or the way existing users admire your work. Even small bits of it would help you to have the user curious & interested.
This free WordPress forum plugin with nearly pro features is created by the gVectors team.
Now, when I talk about a free version of forums, don’t imagine the crappy ones that you normally get. This one is fancy and it has all the features that you could possibly expect from a premium version of such.
The gVectors team use their own forum – wpForo to provide support for their users. You can view the forum with all add-ons activated over here. This plugin allows you to create Forums in 3 different layouts.
Forum SEO, Style & Responsiveness
This plugin is Mobile friendly and its SEO optimized. It supports only one classic theme with different customizable colour styles, but don’t underestimate its appearance by words. The colour styles will help you to revamp the forum in a way that it matches your website theme and avoids it from being the odd one out.
You can create different user groups and choose what each user group can access. Users can also edit their profile with personal information and build a reputation in the forum by getting rated and receiving badges based on the number of posts.
The wpForo has a lot more features to give users a more personalised experience. It’s better if you guys explore them yourself. The more you explore the more you learn.
One important lesson I have learned in life is to always have a PURPOSE. Without a clearly defined purpose, anything you do will not exist on a run and will not be persistent.
The whole purpose of a forum is to create a community that contributes & grows together. This will be difficult initially but over time you will make it happen. The forum has to be focused on a particular niche or interest & its main priority should be to convert one-time contributors to dedicated contributors. These dedicated contributors should also share your purpose & work together for the end goal. You can encourage the dedicated contributors by giving them ranks or assigning them roles or perhaps even rewarding them.
Remember, a community will only sustain if it has a purpose or a cause.
There are many ways to build a community apart from setting up a forum. but, this is the easiest way to directly indulge users on your website. The wp-Foro is all that you need to build your community. I remember spending days trying different forum plugins and finally settling down to wp-Foro. It’s an awesome plugin with awesome features. So, don’t forget to give it a try.
If you know any other such plugins then do comment it down below. I love testing & trying new plugins. If you have any suggestions, requests or advice then please do comment.
I would be pleased to hear from you 🙂
He’s a 23yr old pursuing a career in Digital Marketing, WordPress Development, and Graphic Designing. Trying to create a mark for himself in a Dynamic World. Frustrated by blood-sucking guru’s & specialists, he’s on a quest to educate beginners by creating small communities. He likes to spend his free time creating a purpose to make things more productive, playing games, reading articles & stuff that you wouldn’t care to know.