Stackby – Build Your Own Tools, Your Way!

Stackby - Build Your Own Tools, Your Way! |

Hello Entrepreneurs & Marketers,
In this post, we introduce you to a new tool that combines Spreadsheets, Databases, & Business API’s enabling you to create your own tools, your way. We have the CEO of Stackby sharing his experience with Softscotch on how his journey of building a company in a Tier II city like Surat has been so far.

BTW, here’s why you must try this tool!

๐Ÿ’ฌ mirandarumi ( โœ… AppSumo Plus Member )
Wow!!!! Being able to see the A-Z of your life in one place!

While I was watching the webinar, I kept saying wow… then wow… then wow again, several times. My imagination kept growing the longer I watched the webinar. The possibilities were endless, and it’s like a dream app for me to be able to put my whole life in one place without having to go from one app to another.
๐Ÿ’ฌ phanibh9 ( โœ… AppSumo Plus Member )
Created sales crm, enterprise deal at ltd price
By using stack by i was able to create a complete CRM. Sales goals, incentives, partner commissions, pending payments with multiple sheets synch data between sheets in few clicks and awaiting their open API so that majority of this is going to be automatic.

Click Here to Watch Webinar of Stackby.

๐Ÿ‘ค About Rachit Khator

Stackby - Build Your Own Tools, Your Way! |Rachit Khator is the Founder and CEO of, a collaborative database SaaS that helps non-technical people create and customize their own software, the way they want. Before Stackby, he spent 4 years working in Venture Capital and Product Management for a large Fortune 500 in Michigan, USA, where he led investments and worked with over 15+ technology startups, and was part of a few successful multi-million $ exits. He holds dual Masterโ€™s degrees – one in Applied Physics from NIT Surat, India and other in Entrepreneurship from the University of Michigan, Ann Arbor. Follow Rachit On Linkedin

๐ŸŽˆ What does the Stackby do?Stackby - Build Your Own Tools, Your Way! |

A lot of SMBs, startups, agencies, teams rely on spreadsheets to manage their unstructured workflows and the tools like Project management, CRM or ERP that are available in the market donโ€™t give the users the flexibility to create and customize the way they want. They almost always fit users in their own taxonomy. Hence, teams and businesses end up using multiple tools to manage their data and collaboration for the various functions. Over a billion people use spreadsheets, out of which 90% of them use it to organize their work.

Also, the web is full of information and services about people, companies, products, providers, etc., but the usage of those services is still with people who know how to code. They are often out of reach from the non-technical end-users.

Out of 7.7B people in the world, there are just 22M people who can codeโ€Šโ€”โ€Ša mere 0.28%.

Stackby is precisely solving this problem, by bringing a familiar spreadsheet-style interface, functionality of databases and best business APIs (MailChimp, Clearbit, YouTube, Twilio, etc.) in a single cloud-based platform, that anybody can customize and automate according to their workflows.

No coding, no training needed.

๐ŸŽˆ How did you come up with this idea ๐Ÿ’ก of the product?

The idea was conceived in 2017 while embroiled in multiple spreadsheets that became cumbersome to manage, he saw the need of software tools that empower normal end-users to build their own applications, vs moulding them in vertical applications.

I quit my corporate job in 2018, returned to India to build Stackby after years of struggle in dealing with multiple spreadsheets and applications at work.

๐ŸŽˆ What was your journey like to get where you are?

Stackby - Build Your Own Tools, Your Way! |Major challenges have been in starting up from a Tier II city like Surat, where the technology ecosystem is in its infancy and mostly service led technology companies to operate. So, to build the right talent to build a global product has been the most challenging. Itโ€™s like never done before. In some cases, some investors also couldnโ€™t believe we could build a product like this operating out of Tier II. But nevertheless, when there is a will, there is a way.

Other challenges have been introducing something new, especially Indian businesses donโ€™t want to change old habits of using spreadsheets and are happy being unstructured. But slowly, with more education and adoption of cloud technologies amongst businesses in India, this is changing.

Globally weโ€™ve received an overwhelming response with our product launch.

๐ŸŽˆ What are your strengths versus competitors?

In India, thereโ€™s no product as such. But companies like Zoho or Freshworks have suite of tools that companies use mostly for the structured workflows like a CRM. We are unlike structured CRM tools, as the database canvas built out is really determined by the end user and can be used across various use-cases, CRM being one such use-case. We have the vision to consumerize enterprise software.

Also, with global competitors, we are an API first solution that enables end users to get access to third party APIs and bring information automatically in their databases. We see API economy growing as more services are now being utilized via APIs. The number of public APIs grew from 300 in 2015 to now 21000+ in 2019.

๐ŸŽˆ How do you measure success?

Our measure of success is happy customers and high NPS (Net Promoter Score).

We see ourselves serving over 100K businesses in the next two years globally and build a strong community for Stackby users (stackers), who will share, build and develop solutions on Stackby.

What is Net Promoter Score?
Net Promoter or Net Promoter Score is a management tool that can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth.Stackby - Build Your Own Tools, Your Way! |

๐ŸŽˆ Did you experience failures? If so, what did you learn from them?

Not really. We experienced setbacks, itโ€™s important to launch the right product at the right time. If you launch too early, you risk losing an impression. If you launch too late, you risk losing a market. Itโ€™s important to time your launch.

๐ŸŽˆ What are this company’s core values?

Core values include honesty, doing things right, customer-first mindset, ownership and transparency.

๐ŸŽˆ Whatโ€™s your approach to marketing?

Product led marketing, building virality within the product, network effects, content, partnerships etc. We recently partnered with Startup India to provide Startup India registered Indian startups, free access to Stackby for 3 months and 5 users.

Stackby - Build Your Own Tools, Your Way! |

๐ŸŽˆ What are your views on customer experience?

Customer is king for us. We support them in every single part of their experience on Stackby. We help them create their workflows, implement features, understand their use-cases and become an indispensable support to them.

๐ŸŽˆ Few Quick Questions:

If you werenโ€™t building your startup, what would you be doing?
Would be a VC.

What third-party tools do you use to ease your work or increase productivity?

Any suggestions for startups?
My father told me this. “Doing a startup is like sitting on a bull โ€“ you gotta hold your seat.”

Stackby - Build Your Own Tools, Your Way! |Try Stackby Now!
Create your own company-specific work management platform with customizable spreadsheet-style databases and business APIs.

  • Combine the best of spreadsheets, databases, and business APIs in a single platform
  • Customize information with 25+ unique column types and view it in multiple layouts โ€” including Grid, Kanban, Calendar, and Forms
  • Sync data automatically by linking columns to third-party apps and keep projects refreshed and up-to-date at all times
  • Best for: Marketers, agencies, and small businesses who need a better way to plan, organize, and manage their team’s work
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